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Search resuls for: "Harry Kargman"


3 mentions found


☆ There's tons of hiring activity in media ad sales right now, but there's a catch
  + stars: | 2024-09-09 | by ( Lucia Moses | Lara O'Reilly | ) www.businessinsider.com   time to read: +8 min
While it might look like there's a flurry of advertising hiring, industry insiders say the reality is more sobering. AdvertisementLegacy media companies have sharply cut staff in recent years, including sales, and those jobs aren't coming back. Disney has said it plans to automate half its ad sales. "The number of good job opportunities are few and far between because the large media companies are not hiring as quickly. "Ad sales is no longer ad sales," said Gary Stolkin, global CEO of The Talent Business, a global executive search firm specializing in the creative industries.
Persons: —, they've, Jean, Paul Colaco, aren't, Dave Morgan, Lisa Valentino, David Lawenda, David Zaslav, David Ellison's, Christopher Vollmer, Simon Francis, Peter Naylor, Brian Lesser, Lesser, WPP's, Roku, Harry Kargman, Kargman, Krishan Bhatia, Gary Stolkin, Stolkin, who's Organizations: Service, Netflix, Business, Disney, Paramount, Warner Bros, NBA, Companies, MediaLink, TV, Media, Flock Associates, Progressive, Mobile, The Talent Locations: Teads, NBCUniversal
☆ Digital ad firm Kargo is acquiring a video tech firm in a deal that could be worth $100 million to move into streaming TV ads
  + stars: | 2023-02-03 | by ( Lauren Johnson | ) www.businessinsider.com   time to read: +3 min
The acquisition is aimed at giving Kargo inroads into the surging streaming TV ad market. Advertising technology firm Kargo has acquired VideoByte, a video tech firm that helps advertisers make ads for streaming TV platforms. Three-year-old VideoByte sells an ad server that lets advertisers run custom ads on streaming TV platforms. Kargo's competitors PubMatic and Magnite, for instance, have rapidly built out products that let publishers run ads in streaming TV platforms. As part of Kargo's move into streaming TV, the company has also hired Jennifer Pelino as chief strategy officer.
☆ Retailers like Walmart and Best Buy are racing to capture a $9B opportunity by selling ads off their own sites — but it could destroy what makes retail advertising so unique
  + stars: | 2022-09-23 | by ( Lauren Johnson | ) www.businessinsider.com   time to read: +3 min
It's extremely important to snatch this new opportunity now, as more retailers leap into ad sales. Insider Intelligence, which is owned by Insider, expects for retailers' offsite ad revenue to grow from $5 billion this year to $8.5 billion in 2024. Brian Gleason, the company's chief revenue officer, said offsite ads open up new programmatic ad budgets for retailers. But in pursuing offsite ad sales, retailers risk undermining the main draw of their ad-selling business. But companies that sell ads off their own sites have difficulty proving that ads drove someone to do something.
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