“Going forward, the company expects the tax rate to normalize again as its operating profit improves,” Adidas said in a statement.
Sales in North America — the company’s second-biggest market — declined more than 16% in 2023, partly because Adidas slashed sales to wholesalers in order to reduce their high levels of inventory.
The company expects its sales in the region to fall again this year, by around 5%.
Globally, sales of Adidas footwear, which includes popular Samba and Gazelle sneakers, were up 4%, in contrast with a 6% fall for Adidas apparel.
On a different measure of earnings, the company recorded an operating profit of €268 million ($293 million) last year.
Persons:
Ye, Harm Ohlmeyer, “, ” Adidas, Bjørn Gulden, Olesya Dmitracova
Organizations:
London CNN, Adidas
Locations:
North America, China