It was a ballerina shoe brand we built up as a hobby while we had finance jobs and distributed online.
AdvertisementWe spend a lot of our resources taking plastic out of the oceans, and from a human perspective, we've built a platform for artists and musicians.
During the pandemic, we went to the US and started building relationships.
When we launched LØCI in 2021 we had no money but a dream of building a sneaker brand.
Building a brand takes time — you're on a journey and you must ride it out no matter how difficult it gets.
Persons:
—, Emmanuel Eribo, I'm, Harley Viera, Dave Benett, LØCI LØCI, we've, Charlotte, David M, We've, Leonardo DiCaprio, Nicki Minaj, I'd, I've, We're, everybody's
Organizations:
Service, Business, HSBC, Soho House
Locations:
Soho, London