ARE WE in the middle of rosé malaise?
According to the retailers I talked with, the answer is yes…with an asterisk.
Thanks to the rise of competing drinks (hard seltzer, canned cocktails), continuing Covid fallout and a boom in production all over the world that helped fuel a rosé glut, rosé sales are definitely less robust than in years past.
Yet certain rosés are selling well.
Indeed, some wines seem to be veritably malaise-proof.
Persons:
seltzer
Organizations:
WE