Taylor Swift is self-publishing "The Eras Tour Book" and releasing it exclusively at Target.
By excluding traditional publishers, Swift ensured she would get more of the book's revenue.
With her latest announcement, the singer is back to her business-disrupting playbook with "Taylor Swift | The Eras Tour Book."
AdvertisementIn what most closely resembles her book deal, Swift self-produced last year's "Taylor Swift: The Eras Tour" film.
"Obviously, Taylor Swift is sort of a case under herself for this stuff in terms of just her reach," Hane said.
Persons:
Taylor Swift, Swift, —, she's, it's, Clayton Durant, Simon &, Erik Hane, they're, It's, Ashok Kumar, Courtney Maum, Jessica Maddox, Gareth Cattermole, Maddox, Hane, Vittorio Zunino Celotto, Durant, vinyls, Taylor, John Shearer, Beyoncé, Paul Dergarabedian
Organizations:
Target, Service, Taylor Swift Publications, Nation School of Music, Sports, Entertainment, Simon & Schuster, Macmillan, HarperCollins, Hachette —, Literary, University of Alabama, Department, Universal Music, Big, Bloomberg, Poets Department, AMC, Mojo, Disney
Locations:
Long, Target, London, TikTok, Milan