Insider talked with small-business owners to find out how to make the most of podcast interviews for marketing. Share your story instead of sellingGlogovac said you shouldn't go into podcast interviews with the mindset of pitching your product or service. Gunn likes to alternate between doing podcast interviews and writing online articles about similar topics to give customers multiple touchpoints. D'Angelo links to some of her favorite podcast interviews on the services page of her website, in part because it helps create warmer leads. Get yourself out there on a regular basisIt's important to give podcast interviews time — and do them consistently — to see results.

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Persons: SBOs, —, Paul Gunn Jr, Michelle Glogovac, Lisa Haukom, Glogovac, Bryan Clayton, he's, Clayton, Gunn, Candice D'Angelo, Halle Alessia, D'Angelo Organizations: Small, Service, Kuog Inc, Vox Media, Halle Locations: Alabama, Florida