More than 9 million merchants sell their wares on Amazon's marketplace and also supply it with steady streams of revenue. Amazon collects advertising fees for touting their products, fulfillment fees for delivery in addition to less specific "sellers' fees." Some merchants welcome the potential of relaxed seller and advertising charges, while others worry that completely dissolving Amazon's advertising services would harm their ability to reach shoppers. The FTC found that the company's fulfillment fees increased approximately 30% between 2020 and 2022. Dieterle relies on Amazon's fulfillment and advertising services to boost merchandise sales.

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Persons: Mike Segar, Rick Dieterle, Dieterle, Lindsay Windham, Bryan Croft, Croft, Big, Jason Hince, Hince, Stacy Mitchell, Arriana McLymore, Matthew Lewis 私 Organizations: REUTERS, Rights, Merchants, U.S . Federal Trade, Big Tech, Amazon, FTC, Taco Brands, Union, HC Brands, Big Crazy Buffalo, Facebook, Google, Big, Institute for Local Locations: Manhattan, New York City, Rights RALEIGH, North Carolina, Buffalo, Raleigh , North Carolina