Before Jeff Bezos molded Amazon into the world's most profitable online shopping platform, he launched zShops.
Formerly called Amazon Auctions, the program allowed third-party sellers to list their products on Amazon.
These efforts did, however, lead to the development of Amazon Marketplace, which houses 2.5 million third-party sellers.
But not just any kind of failure — productive failure.
A productive failure "taught you something about what the path looks like by saying, 'Hey, guess what?
Persons:
Jeff Bezos, Bezos, Amy Edmondson, Edmondson
Organizations:
Amazon, Harvard Business School
Locations:
zShops