“They don’t even taste the ice cream,” Jessica Yang said of the social-media-conscious crowd that descended this summer on Folderol, a natural wine bar and artisanal ice cream parlor in Paris that she owns and operates with her husband, Robert Compagnon. As the spring bloomed into a summer that saw a record number of tourists traveling to Europe, the lines became longer. Throughout June and July, tourists and content creators flocked to Folderol, waiting for hours on its otherwise quiet 11th arrondissement street so that they, too, could recreate what they had seen online: fashionable folk sitting on Parisian curbs, eating ice cream from steel coupes, smoking cigarettes and swigging wine. Both 37-year-old chefs, Ms. Yang and Mr. Compagnon met in Paris in 2010 while working in the kitchen of the highly acclaimed restaurant Guy Savoy. Mr. Compagnon, who is French American, and Ms. Yang, who is Taiwanese American, spent the next few years between Paris and New York City, working at restaurants including Le Jules Verne, Momofuku Ko, Chef’s Table at Brooklyn Fare and Per Se.

---

Persons: Jessica Yang, Robert Compagnon, “, ”, Yang, Compagnon, Guy Savoy, Le Jules Verne, Momofuku Ko Organizations: French, Brooklyn Locations: Folderol, Paris, TikTok, Europe, French American, American, New York City