"I just thought [Too Good To Go] was the most genius app, and I loved the concept," she says.
"[Food waste] a massive, massive issue, and it's important that we solve it fast," Lykke says.
Conviction to stay the courseToo Good To Go, which has nearly $158 million in investment funding, isn't the only for-profit company trying reduce food waste.
Some app users like Niles, the dumpster diver in Brooklyn, worry that Too Good To Go "greenwashes" the issue of food waste, giving users false impressions of environmental responsibility.
But if every food retailer in the U.S. used a similar markdown mechanism, they'd save one million tons of food annually, according to calculations by Chicago-based nonprofit ReFED.
Persons:
David Niles, Niles, He's, Mette Lykke, it's, Thomas Bjørn, Stian Olesen, Klaus Bagge Pedersen, Brian Christensen, Adam Sigbrand, Lykke, Armour, Susan Prunty, Dana Gunders, That's, ReFED
Organizations:
CNBC, Bank, Venture
Locations:
Brooklyn , New York, U.S, Copenhagen, Europe, North America, Australia, United States, Medford , Oregon, Brooklyn, Chicago