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L'Oreal says it is working with start-ups and research institutions to bioprint skin that can actually "feel." PARIS, France — French beauty and cosmetics giant L'Oreal is working on a form of synthetically produced skin that it says will one day be able to "feel" like we do. At the Viva Technology conference in Paris last week, L'Oreal showed off demonstrations of "bioprinting," technology that can 3D print humanlike skin, in action. L'Oreal says it ceased testing its products on animals back in 1989, long before it was required by regulation. We're doing it internally but also working with external partners as well," Balooch told CNBC at the firm's booth at VivaTech.
Persons: Balooch Organizations: L'Oreal, Viva Technology, CNBC Locations: PARIS, France, Paris, VivaTech
Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailWe're championing beauty tech thanks to artificial intelligence, L'Oréal saysBarbara Lavernos, L'Oréal's deputy CEO and chief innovation officer, and Guive Balooch, its global managing director for augmented beauty and open innovation, discuss how A.I. is powering beauty technology.
Persons: L'Oréal, Barbara Lavernos, Guive
CNN —When Bold Glamour launched on TikTok earlier this year, it started a storm on social media. Some on social media were impressed by the technology, but many expressed concern about the way filters can promote unrealistic beauty standards. While there is growing unease about the way technology is impacting our ideas of beauty, some believe it can also change our attitudes to beauty for the better. Social media and filtersDigital filters and augmented reality (AR) have become an intrinsic part of how people represent themselves online. “Thanks to social media we’ve been able to access a multi-diverse pool of representation of what beauty looks like,” she said.
The makeup giant L'Oréal announced a handheld, computerized lipstick applicator. On Wednesday, at the annual Consumer Electronics Show in Las Vegas, L'Oréal unveiled a handheld, computerized makeup applicator called Hapta. Now, Balooch said the makeup world was approaching a revolution in technology that could help many with disabilities. Hapta is essentially a miniature robotic arm that helps users stabilize a tube and apply lipstick. L’OréalOver the past few years, Balooch said, L'Oréal engineers have been working to make the company's packaging easier to open for people with disabilities.
French cosmetics giant L’Oreal unveiled a new handheld makeup applicator called HAPTA at this year’s the Consumer Electronics Show (or CES) in Las Vegas, that aims to assist people with limited mobility or tremors to apply makeup independently. L'Oreal unveiled its HAPTA device at CES 2023. L’Oreal debuted another invention at CES called Brow Magic, a handheld electronic eyebrow makeup applicator to create customized brow shapes. L'Oreal's Brow Magic device L'OrealAfter brushing a Brow Magic primer through brows, users move the printer across the eyebrow in a single motion. Balooch said Brow Magic should also hit the market at the end of 2023, priced between $150 and $200.
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