Under the long-standing law, companies can face ruinous penalties for price discrimination only if they're discriminating against other businesses. Tyler Le/BII say low-grade shock because at the time personalized pricing discrimination was far less widespread and harmful than it is today. And many of those that don't disclose using personalized pricing still do it. AI pricing also means that those who are the most desperate and most vulnerable will often pay the most. So much of AI pricing acts as a regressive tax, charging those with the most the least.

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Persons: I'm, I'd, Robinson, Tyler Le, Price, Uber, might've, it's, you've, Tinder, Nikolas Guggenberger, Guggenberger Organizations: American Prospect, Walmart, Smart, Mozilla, Consumers International, University of Houston Law Center, Zephyr Locations: London, United States