The birth of the American mall ushered in an era of “windowless” shopping that’s largely still here. But the sneakiest reason why malls limit windows could be to make shoppers lose track of time. Windowless shopping creates an environment of consumption without distractions,” Flickinger said. The Southdale mall was functional and drab to look at and that is the blueprint that all traditional enclosed malls have continued to follow. Some of these adaptive uses of traditional malls might be creating a practical need for windows after all, she said.

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Persons: mallgoers, Burt Flickinger, Bill Peters, ” Flickinger, “, Victor Gruen, Gruen, Larry Salzman, Stephanie Cegielski, ”, Cegielski, ” Alexandra Lange, Lange, Thomas McMillan, ” Lange, Kristin Mueller, Kena Betancur Organizations: New, New York CNN, Strategic Resource Group, CNN, Shoppers, Denver, Getty, Denver Post, ”, Southdale, Minneapolis –, Gruen Associates, International Council of Shopping Centers, “, Sears, Roebuck, of Retailing Studies, Texas, Mays Business School, Energy, Customers, North Locations: New York, Northglenn, Northglenn , Colorado, Minneapolis, Austria, Los Angeles, Edina , Minneapolis, ”, Framingham , Massachusetts, United States, America, American, East Rutherford , New Jersey, North America