BENGALURU, Sept 15 (Reuters) - India's largest winemaker, Sula Vineyards (SULA.NS), is expanding its production capacity and counting on a pricing sweet spot to fend off foreign rivals in its home turf.
Last year, the Indian government slashed import duties for some Australian winemakers as part of a foreign trade agreement (FTA) between the two nations.
But among all the Indian wine companies, Sula has the least to fear," Chief Executive Officer Rajeev Samant told Reuters.
He is counting on Sula's pricing strategy to thwart rivals.
Wine consumers are getting "turned on" by the 800 rupee-plus category, he said, adding that the rise in demand for premium wines was largely limited to India's big cities.
Persons:
Rajeev Samant, Samant, Grover Zampa, Biplob Kumar Das, Dhanya Skariachan, Gerry Doyle
Organizations:
Reuters, Grover, Diageo, Spirits, Heineken, United Breweries, Thomson
Locations:
BENGALURU, Sula, India, Mumbai, Bengaluru