DIRS.INFO The most relevant business & tech news

☆ Kirk McDonald, North America CEO of WPP's GroupM, will leave the company. Read the internal email about his departure.
▼ + stars: | 2023-10-30 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +5 min

Kirk McDonald, the North America CEO of WPP's media buying division GroupM, is set to leave the company, GroupM confirmed on Monday. Mindshare Global CEO Adam Gerhart will take on additional duties as GroupM North America CEO while the company searches for a permanent replacement, Juhl wrote. "He has also been a valuable partner to me and the global GroupM leadership community more broadly." Under McDonald's leadership, GroupM North America has sought to implement a "responsible investment strategy." He has also been a valuable partner to me and the global GroupM leadership community more broadly.

Persons: Kirk McDonald, GroupM, Christian Juhl, McDonald, Adam Gerhart, Juhl, Kirk, Mark Read, Read, Mark Read's bounceback, we've, Kirk McDonald's, I'm, Adam, He's, Christian Organizations: North America, GroupM Global, Mindshare, North, America, WPP, Adobe, GroupM, AT, Time Inc, CNET, Pacific Islanders, Mindshare's Global, GroupM North, Global, NA Locations: Canada, North America, GroupM, America, American, GroupM North America, New York

☆ Insiders question WPP CEO Mark Read's bounceback plan after chaotic period of mergers, account losses, and a stock market slump
▼ + stars: | 2023-10-25 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +11 min

"OMD and Publicis are winning all the meaningful pitches," said a former WPP agency executive, referring to competitors Omnicom and Publicis Groupe. Further, GroupM is just one of the many parts of WPP's business that Read needs to fix. Insiders describe a whirlwind of change but confusion about the bigger visionA current WPP agency executive said they were frustrated by what they described as a vacuum of information about the bigger strategy for WPP. Getty Images"It feels like something bigger has to happen now," said a current WPP agency executive. The ongoing pitch for Volkswagen's $4 billion global media business underscores the tremendous amount of resources needed to win the proposal, and the huge prize at stake.

Persons: Christian Juhl, San, GroupM, Publicis, Kirk McDonald, McDonald didn't, Ogilvy, it's, Thomas Singlehurst, Juhl, Mark Read's, It's, Read, Martin Sorrell, AKQA, Sard, Wunderman Thompson, J.Walter Thompson, Joanne Wilson, Andrew Scott, Roberto Quarta, Angela Ahrendts, Craig Barritt, —, haven't, Clark, Arthur Sadoun, WPP's Read, Michael Farmer Organizations: WPP, Publicis, L'Oreal, Omnicom Media Group, Pfizer, North, GroupM, Verizon, Discovery, Adobe, Citigroup, Shanghai, reined, AKQA Group, Finsbury Glover, Partners, Young, Rubicam, London Stock Exchange, Brexit, Getty, Burberry, Apple, The New School Industry, VW, Groupe, Epsilon Locations: San Francisco, China, EssenceMediaCom, Kansas, Kansas City, New York, Mayfair , London, New York City

☆ Apple is looking for a top sales executive to spearhead a giant advertising push in sports and streaming. Here are 16 execs who could score the job.
▼ + stars: | 2023-01-19 | by ( Claire Atkinson | Lucia Moses | Lara O'Reilly | ) www.businessinsider.com time to read: +15 min

Netflix also conducted a search before hiring two Snap executives, Jeremi Gorman and Peter Naylor, to lead its new ads business. XandrLesser, a longtime digital ad executive, has extensive experience working on issues around the future of digital marketing. McDonald has a ton of other digital ad sales and publishing experience. She helped launch Modi Media, ad buying giant GroupM's addressable TV business, before joining TV adtech startup Cadent. UnivisionValentino runs Disney's digital ad business as EVP, client and brand solutions.

Search resuls for: "GroupM North America"

3 mentions found