The chain announced plans to build a spinoff restaurant called CosMc's. The restaurant is named after a McDonaldland character named CosMc, the company told Insider. The new concept announcement comes as McDonald's steps up the pace of new restaurant openings this year. But the company is also focusing on modifying traditional restaurants to meet the digital demands of today's customers. He pointed to a carryout-only restaurant in Texas and a restaurant in China that uses food lockers.

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Persons: Chris Kempczinski, Kempczinski, Ronald McDonald, Grimmace, McDonald's Organizations: Service Locations: Wall, Silicon, Canada, Europe, Texas, China