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☆ Creator+ is looking to sell parts of its business as it winds down after raising $12 million to make movies starring influencers
▼ + stars: | 2024-02-06 | by ( Dan Whateley | Amanda Perelli | ) www.businessinsider.com time to read: +3 min

The company began winding down operations at the end of last year, a source familiar with the matter told BI. This story is available exclusively to Business Insider subscribers. Creator+'s business launched in 2021 and aimed to produce six feature films that year that would begin airing in 2022, cofounder Jonathan Shambroom previously told BI. "The company reviewed acquisition offers for various aspects of its business — completed films, films in development, technology, brand IP, etc. Investors and industry professionals told BI that creators are better served as a vehicle to launch a separate business in areas like e-commerce rather than as a product or customer on their own.

Persons: Benjamin Grubbs, Jonathan Shambroom, TikTokers Griffin Johnson, Noah Beck, YouTubers, Jason Kilar's, Shambroom, Grubbs, Jane, —, It's, Rex Woodbury, they're Organizations: Business, Hulu, Netflix, . Entertainment, Amp Studios, BI, VC Locations: TikTokers, influencers

☆ Read the Notion pitch document e-commerce startup Whop used to raise its $17 million Series A
▼ + stars: | 2023-07-21 | by ( Sydney Bradley | ) www.businessinsider.com time to read: +4 min

Here's an exclusive look at the Notion document used by the startup during its fundraising process. Although fundraising in the creator economy has slowed over the last several quarters, Schwartz sees Whop as a pivot in the space. "Historically, the creator economy, at least up until maybe a year and a half ago, has been pictures and text content," Schwartz said. Instead of creating a fancy pitch deck to send off to investors, Whop's team built a deck using productivity software Notion. Check out the Notion document Whop used to raise its $17 million Series A:Note: The document Whop shared with Insider includes several redactions.

Persons: Steven Schwartz, Cameron Zoub, Schwartz, Whop's, Jack Sharkey, Zoub, Sharkey, Whop, Peter Thiel, Justin Mateen, VCs Josh Richards, Griffin Johnson Organizations: Facebook, Twitter, Insight Partners

☆ How Tom Ward's YouTube side hustle became the go-to interview for influencers and YouTubers
▼ + stars: | 2021-12-01 | by ( Kat Tenbarge | ) www.businessinsider.com time to read: +6 min

But in 2015, determined to take his career in a new direction, Ward started blogging on his personal website. By early 2017, Ward started blogging about influencer marketing for Forbes, although he didn't follow YouTubers or YouTube culture at the time. When Paul tweeted Ward's article and Ward's Twitter handle, Ward said his phone started "blowing up." After he published his interview with Paul, Ward started interviewing even bigger YouTubers and influencers, like Shane Dawson and Lele Pons. Now, Ward's YouTube channel has more than 5.3 million views, and his easy rapport with influencers has led to even bigger opportunities, like co-hosting a branding-focused podcast with TikToker Griffin Johnson.

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