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Hugo Boss shares plunged as much as 10% Tuesday after the company cut its sales outlook, becoming the latest high-end fashion line to warn of persistent woes in the luxury sector. The German fashion house said Monday that it expects full-year sales of up to 4.35 billion euros ($4.73 billion), down slightly from a previous forecast of up to 4.45 billion euros. The company attributed the revised outlook to "persistent macroeconomic and geopolitical challenges" and cited China and the U.K. as particularly challenging markets. Shares pared losses slightly to trade down 8.8% as of 9:53 a.m. London time. The guidance cut is the company's second so far this year, after the retailer in March said that 2024 sales growth was likely to slow to 3% to 6%.
Persons: Hugo Boss, Daniel Grieder, HUGO Locations: China, London
Façade and window displays of the Boss store by Hugo Boss, in the Salamanca district, on 25 February, 2023 in Madrid, Spain. Shares of Hugo Boss plunged 18%, before paring losses slightly Thursday, after warning that it may fail to meet its 2025 sales target amid weakening consumer demand. CEO Daniel Grieder told CNBC on Thursday that 2023 was a "record year," but signaled more modest growth of 3% to 6% in 2024. He added that the company's ambition to reach 5 billion euros in sales — originally etched for 2025 — may be "slightly delayed." However, Grieder said Hugo Boss, known for fashion apparel and fragrances, was well positioned as an "affordable luxury" brand that can offer pricing flexibility without compromising margins.
Persons: Hugo Boss, Daniel Grieder, , Grieder Organizations: CNBC, Burberry Locations: Salamanca, Madrid, Spain
Hugo Boss lifts 2025 targets as demand stays strong
  + stars: | 2023-06-15 | by ( Linda Pasquini | ) www.reuters.com   time to read: +2 min
June 15 (Reuters) - German fashion house Hugo Boss (BOSSn.DE) on Thursday raised its 2025 sales target, betting on strong demand across its markets. The company forecast annual sales of 5 billion euros ($5.4 billion) by 2025, compared to the previous target of 4 billion euros, which it expects to meet this year. Hugo Boss, which has undergone a brand revamp under the leadership of former Tommy Hilfiger head Daniel Grieder, is investing in marketing to boost sales and expand market share. It is also targeting an operating profit (EBIT) of 600 million euros by 2025, up from a previous goal of around 480 million, and an EBIT margin of at least 12% versus a previous forecast of around 12%. Hugo Boss shares were up 1.7% in early Frankfurt trade, topping the German mid-cap index (.MDAXI).
Persons: Hugo Boss, Tommy Hilfiger, Daniel Grieder, Linda Pasquini, Milla Nissi, Jason Neely Organizations: Thomson Locations: U.S, United States, China, Europe, Asia, Pacific, Frankfurt, Gdansk
Hugo Boss CEO confident on Europe's consumer outlook
  + stars: | 2023-03-10 | by ( ) www.cnbc.com   time to read: 1 min
Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailHugo Boss CEO confident on Europe's consumer outlookDaniel Grieder, CEO of fashion brand Hugo Boss, speaks to CNBC's Geoff Cutmore about his company's earnings and the consumer environment in Europe more broadly.
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