DIRS.INFO The most relevant business & tech news

☆ PayPal just opened a new ad business. The exec leading it unpacks the plan to link advertisers with its trove of transaction data.
▼ + stars: | 2024-10-10 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +5 min

PayPal is set to launch an ad business, starting in the US. AdvertisementPayPal is set to announce the official launch of PayPal Ads on Thursday. This new advertising business looks to help marketers tap into data on the billions of transactions that take place across its payments platforms. Users can opt-out of their data being shared with advertisers, PayPal said. Advertisement"Mastercard already has a data business," Webster said.

Persons: —, Mark Grether, Uber's, Grether, JiYoung Kim, Lyft, It's, Alex Chriss, Diego Scotti, Robert Webster, Webster, Dunn, Bradstreet Organizations: PayPal, Service, Business, Amazon, Walmart, Nordstrom, Ticketmaster, Chriss, Verizon, TAU Marketing Solutions, Mastercard Locations: York, Germany, Experian

☆ Baltimore bridge update: Explosives to be used in demolition effort to free trapped cargo ship
▼ + stars: | 2024-05-12 | by ( Nicole Grether | Gloria Pazmino | ) edition.cnn.com time to read: +2 min

Officials are tentatively scheduled to carry out the controlled demolition around 5 p.m., according to the US Coast Guard. The planned demolition is aimed at helping officials remove debris and ultimately free the 213-million-pound Dali cargo ship, which veered off course March 26 and struck a pillar of the Francis Scott Key Bridge, causing it to fall into the water below. The collapse killed six construction workers and destroyed a key thoroughfare, threatening the economy at the Port of Baltimore. Officials last week recovered the sixth and final body, allowing them to proceed with the plan to free the Dali. “The safest and swiftest method to remove the bridge piece from on top of the M/V Dali is by precision cuts made with small charges,” the Key Bridge Response Unified Command said in a news release last week.

Persons: CNN — Crews, Francis Scott Key, Dali, Kevin Dietsch, Holly Yan, Dakin Andone Organizations: CNN, US Coast Guard, Port, Baltimore Sun, WBAL, Command, ”, US Army, US Army Corps of Engineers, Unified Command, Army Corps, Engineers, Committee, Transportation, Infrastructure, National Transportation Safety, Coast Guard, Army Corps of Engineers, US Department of Transportation Locations: Baltimore, Port of Baltimore

☆ Lyft riders look at their app about 9 times per ride. Now they'll see ads when they check it.
▼ + stars: | 2023-08-11 | by ( Gabriel Rivera | ) www.businessinsider.com time to read: +3 min

Lyft's app will now feature ads when a user is booking a ride and during the trip. Its main competitor, Uber, launched video ads on several of its apps back in June. "Lifestyle" is based on locations users "like to visit such as sports games, restaurants, gyms, etc," a spokesperson for Lyft told Insider in an email. All riders will see ads on the app, but they have the option to reject sharing "their behavioral and demographic data," the Lyft spokesperson said. Greenberger told the Journal that Lyft also intends on incorporating video ads on its app before year's end.

Persons: Uber, Lyft, Zach Greenberger, Greenberger, they're, Mark Grether Organizations: Lyft Media, Wall Street Journal

☆ Video ads are coming to Uber" 'We know where you are, we know where you are going to, we know what you have eaten.'
▼ + stars: | 2023-06-15 | by ( Will Gendron | ) www.businessinsider.com time to read: +3 min

Targeted, full-length video ads are coming to Uber for the first time, The Wall Street Journal reported. Users will encounter them on Uber and Uber Eats' mobile apps, in cars, and on Drizly. Video ads will also be incorporated across Uber Eats and Drizly, an alcohol delivery service acquired by Uber for over $1 billion in 2021, the WSJ reported. On Uber Eats, ads will display while customers wait for their deliveries, and on Drizly, ads will play on search results pages. "We know where you are, we know where you are going to, we know what you have eaten."

Persons: Uber, Pesky, Mark Grether Organizations: Street Journal, Morning, Uber, Uber Technologies, WSJ, Walmart Locations: New York City, New York, Los Angeles

Within weeks of her arrival in Sudan, fighting broke out in the country, leading to a rushed evacuation of diplomats and rapidly deteriorating conditions. “The State Department has evacuated mainly diplomats and … American citizens that have been working in Sudan,” Kaila said. “But in terms of the rest of the American citizens that are living here, we haven’t received any direct evacuation plans. Her concern now is being able to travel safely to either the capital city of Khartoum or to Port Sudan for any chance of being evacuated. Kaila is hoping to begin the dangerous journey to Port Sudan to make it on an evacuation ship in the coming days.

The family of three attended the appointment as a group with five other Haitian asylum-seekers. One family among thousandsDieuvena’s family is among thousands entering the US, as the government tries to process an increasing number of migrants. While one member of their group knew someone in Boston, Dieuvena said her family has neither friends nor family in the city. “The person who gave her this little corner to sleep is not around,” Gabeau told CNN, “so she doesn’t know where to go, what to do because she doesn’t know the area. Dieuvena said if she doesn’t find anything by the end of the day Sunday, she doesn’t know what they’ll do.

☆ 3 things that will propel Uber's ad offering to become a $1 billion business, according to advertisers
▼ + stars: | 2023-02-24 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +4 min

The company is justifying its steep ad prices by pitching advertisers its first-party data that shows where people are and where they're going. Advertisers laid out why Uber's ads are so valuable, and how the company has been able to pull in their budgets. Uber's data-driven ad offering however isn't as compelling as what's offered by retail media competitors, like Walmart and Target. Uber has a new strategy to go after video ad budgetsUber also wants to corner a piece of the lucrative video advertising market. The tablet ad format is squarely aimed at video ad budgets.

☆ Uber looks to boost digital ad revenue with new advertising division
▼ + stars: | 2022-10-19 | by ( ) www.reuters.com time to read: +1 min

Oct 19 (Reuters) - Uber Technologies Inc (UBER.N) has launched a new advertising division as the ride-hailing firm looks to diversify its revenue sources through tie-ups with brands and marketers. With a reach of 122 million monthly active users globally, the company said on Wednesday it will sell ad space inside its ride-hailing and UberEats apps, along with in-vehicle digital ads, sponsored mails and storefront ads. "While consumers are making purchase decisions and waiting for their destination or delivery, we can engage them with messages from brands relevant to their purchase journeys," said Mark Grether, general manager for Uber's advertising division. Uber, which entered the ad business in 2019, has said it aims to reach $1 billion in advertising revenue by 2024. read moreMeanwhile, a U.S. proposal last week that would potentially deter gig workers from being treated as independent contractors is also set to push up costs for companies such as Uber and Lyft. read moreRegister now for FREE unlimited access to Reuters.com RegisterReporting by Savyata Mishra in Bengaluru; Editing by Devika SyamnathOur Standards: The Thomson Reuters Trust Principles.

☆ Uber to Let Marketers Target Riders by Destination
▼ + stars: | 2022-10-19 | by ( Patrick Coffee | ) www.wsj.com time to read: +5 min

Ride-hailing company Uber Technologies Inc. wants to help marketers target consumers with ads based on where they have been and where they are going. The ride-hailing ad business could grow far larger, Mr. Grether said, especially when self-driving cars become more common. “Cars will become our next living rooms,” Mr. Grether said. The rider can also conduct transactions, such as clicking the ad to buy a product without leaving the Uber app, said Mr. Grether. Users can opt out of targeted ads on the Uber app at any time, said Mr. Grether.

☆ Uber says it's on track to build a $1 billion advertising business and that in-car ads will make your rides cheaper
▼ + stars: | 2022-10-19 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +4 min

Uber Ads General Manager Mark Grether said ads should maker users' journeys cheaper. Uber now offers an array of ad formats throughout the Uber and Uber Eats apps, and also on emails, cartops, and in-car tablets. The retail ads on Uber Eats can be bought via a self-service platform; Uber app ads are currently sold directly to advertisers by its sales team, though Uber eventually plans to make those ads purchasable through automation. Uber Ads General Manager Mark Grether said the addition of ads would ultimately make rides cheaper for consumers, though he declined to say by how much. He said marketers have been impressed by Uber Ads average click-through rate, which he said is 3% — above the industry average of around 0.35% for display ads .

Search resuls for: "Grether"

10 mentions found