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Erin Ledbetter - 1 Weber Shandwick - 1 Ogilvy - 1 Contessa Kellogg - 1 Winters - 1 resharing - 1 There's - 1 Lana McGilvray - 1
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Ketchum gatekeepers Midwest
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Search resuls for: "Greg Swan"


2 mentions found


☆ PR firms are running execs' LinkedIn profiles — and turning ghostwriting into big business
  + stars: | 2024-04-25 | by ( Marta Biino | Lauren Johnson | ) www.businessinsider.com   time to read: +9 min
Executives looking to boost their own profiles have for years paid freelancers to ghostwrite their LinkedIn posts. Now big PR firms are getting into the game, and LinkedIn profile management is going mainstream. Business Insider spoke to 14 PR firms that said more companies are asking for LinkedIn writing and strategy services for their leaders. Zappa said he does not offer specific rates for LinkedIn posts and instead includes LinkedIn in broader content contracts. However, he estimated that PR firms solely focused on LinkedIn ghostwriting could charge companies $5,000 a month for three to five LinkedIn posts.
Persons: Erin Ledbetter, Weber Shandwick, Ogilvy, Contessa Kellogg, Winters, resharing, There's, Lana McGilvray, Katie Burcham Glasshoff, execs, Chris Harihar, Dan Allocca, Joe Zappa, Zappa, Nicola Dodd, Laura Franklin, Franklin, Kim Metcalfe, Zeno Group's, —, upend ghostwriting, William Dobinson, Farrer Kane, Greg Swan, Lewis Goldberg, Claude Organizations: Business, Zeno, LinkedIn, Weber, Purpose, The Washington Post, BCW, Crenshaw Communications, Sharp Pen Media, Ogilvy UK, ghostwriting, London, Finn Partners, KCSA Strategic Communications Locations: Ketchum, gatekeepers, Midwest
☆ NASA's inflatable heat shield could land humans on Mars
  + stars: | 2022-11-17 | by ( Ashley Strickland | ) edition.cnn.com   time to read: +5 min
The inflatable aeroshell looked to be in great condition after recovery, proving it can survive the rigors of atmospheric entry. The result: “a pretty resounding yes,” said Trudy Kortes, director of technology demonstrations at NASA’s Space Technology Mission Directorate. The mission aims to test the inflatable heat shield technology that could also land larger robotic missions on Venus or Saturn’s moon Titan or return hefty payloads to Earth. But an inflatable aeroshell could circumnavigate that dependency — and open up sending heavier missions to different planets. A double rainbow appeared across the sky over the LOFTID heat shield as it was transferred at port in Hawaii.
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