He says VaynerX has doubled its revenue in the past five years by diversifying beyond social media. AdvertisementSerial entrepreneur Gary Vaynerchuk built an advertising empire over the past 15 years by helping companies like PepsiCo and Mondelez jump on social media trends. Most significantly: Its revenue has more than doubled in the past five years, Vaynerchuk said — a feat that way outpaces the ad industry overall. The company started offering consulting in 2022, helping marketers with things like social media strategy and corporate communications. Vaynerchuk still evangelizes to CMOs about the importance of social media marketing.

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Persons: Gary Vaynerchuk, VaynerX, Vaynerchuk, Fabrice Beaulieu Vaynerchuk, David Ogilvy, Leo Burnett, Michael Farmer, Meta's Ray, He's, We'll, let's, Let's, Greg Lyons, Lyons Organizations: PepsiCo, Consulting, PepsiCo's Locations: Asia, Pacific, America, VaynerX, New York, Singapore, Meta