Oura Health Oy is releasing a new smart ring this month, Bloomberg reported.
CEO Tom Hale told Bloomberg that he expects the company's annual sales to double this year, to around $500 million.
In July, Samsung entered the smart ring space with the $400 Galaxy Ring, which tracks health metrics and features built-in AI capabilities.
AdvertisementIn May, Samsung filed a preemptive lawsuit against Oura, declaring that its Galaxy Ring does not violate Oura's patents.
Last month, analysts from research firm IDC said that the smart ring market could retain its "premium status as a select few brands still lead the category."
Persons:
Tom Hale, —, Oura, Harry, Apple's, Oura's Hale, Avi Greengart, Greengart, Hale
Organizations:
Oura Health, Bloomberg, Service, Oura, WNBA, NASCAR, Sun Valley Conference, Samsung, Apple, CNBC, IDC, Global, —, Business Insider
Locations:
Finnish