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Influencers on TikTok, Instagram, and YouTube get paid many ways, from sponsorships to ad revenue. Influencers earn money a number of ways, from sponsorships to selling merchandise. How much creators get paid on TikTok, Instagram, and YouTube depends on a variety of factors, from content category to what platform the influencer is prominent on. Insider has spoken with dozens of other influencers on Instagram, YouTube, and TikTok about how much each of them makes from videos, sponsorships, and other revenue streams. Graham StephanHow to get paid by YouTubeMany YouTube creators earn money off the ads that play in their videos and receive a monthly payout.
Influencers earn money a number of ways, from sponsorships to selling merchandise. Insider has spoken with dozens of other influencers on Instagram, YouTube, and TikTok about how much each of them makes from videos, sponsorships, and other revenue streams. Jehava BrownHow much influencers earn from brand dealsMany influencers rely on sponsored content — from a set of Instagram posts and Stories to a dedicated YouTube video promoting a company — to earn money. Aside from being paid directly from the platform, one of the main ways many influencers earn money on Instagram is by promoting brands through sponsored in-feed posts, Stories and Reels. Graham StephanHow influencers make money directly from YouTubeMany YouTube creators earn money off the ads that play in their videos and receive a monthly payout.
Finance influencers are facing skepticism and backlash from fans following the downfall of prominent crypto platforms, which some creators took an active role in promoting. Crypto lender BlockFi filed for Chapter 11 bankruptcy on Monday in the wake of FTX's implosion, which has rocked the sector. One notable YouTuber who has criticized influencers for peddling crypto and NFTs is Coffeezilla, who has 1.5 million subscribers. In a November 28 video, titled "My response to FTX," Stephan reflected on the mistakes he'd made. The response from his fans has been overwhelmingly negative, and the YouTube video has more dislikes than likes (it has over 8,000 dislikes).
Investors have filed a lawsuit against celebs who promoted the defunct crypto exchange FTX. The suit names celebs who range from sports stars like Tom Brady and Steph Curry to Larry David. FTX, which filed for bankruptcy on Friday, had invested millions in promotions like high-profile partnerships with celebs, sponsorships including the Miami Heat's FTX Arena, and deals with finance influencers. Several finance influencers who promoted FTX have apologized to their fans in recent days, including YouTuber Graham Stephan, Insider previously reported. FTX and representatives for Brady, Curry, Ortiz, David, and O'Leary did not immediately respond to Insider's request for comment.
Finance YouTuber Joshua Mayo shared exactly how much his channel earned every month this year. "When I started my YouTube channel, it was a slow start," the 29-year-old Mayo told Insider. His channel earned $55,459.35 from Google-placed ads. Personal finance videos tend to be lucrative because their audience is seen as more valuable to certain advertisers, particularly those in the finance space who are willing to pay top dollar. How much Mayo's YouTube channel earned every month in 2022Creators must have at least 1,000 subscribers and 4,000 watch hours in the past year to apply for YouTube's Partner Program.
Medlock answered questions about what it was like working directly with CEO Elon Musk and shared new details about Musk's management style. Tesla, Medlock said, offered him a salary of about $120,000, along with 40,000 options at a strike price of 90 cents when he started at Tesla, which he estimated is equivalent to $50 million today. Medlock once saw Elon Musk sleeping on a deskIn response to claims that Musk works around the clock and even sleeps on the floor, Medlock shared that he once spotted Musk passed out on top of a desk and snapped a photo. Even in meetings, he added, Musk didn't waste time chatting and got straight to the point — he never saw his boss joke around with employees. 5.When his family was around, Musk was completely off-limits: "That's the side of Elon not everyone gets to see"Medlock said he admired the way Musk, who has nine children, prioritized time with his family.
Crypto-exchange platform FTX has filed for Chapter 11 bankruptcy. Finance influencers who promoted FTX are doing some soul searching in the wake of its implosion. FTX had several high-profile deals with celebrities, athletes, and influencers, including a 19-year sponsorship of the Miami Heat for $135 million. Among the celebrities and influencers FTX paid to talk about the platform was the personal finance YouTuber Graham Stephan, who published a video on Thursday titled, "Let's talk about FTX." "As much as I trusted the information that I was given, I was wrong and I'm sorry," Stephan said to his 4.1 million subscribers.
Medlock answered questions about what it was like working directly with CEO Elon Musk and shared new details about Musk's management style. He said Musk was "fun" to work with — but that his boss wasn't social, would fire people on the spot, and could be intimidating. Tesla, Medlock said, offered him a salary of about $120,000, along with 40,000 options at a strike price of 90 cents when he started at Tesla, which he estimated is equivalent to $50 million today. Even in meetings, he added, Musk didn't waste time chatting and got straight to the point — he never saw his boss joke around with employees. Medlock said Musk would fire people on the spot if they spoke out of lineDuring his early days at Tesla, Medlock said he was in a meeting when someone disagreed with Musk — he said he never saw the employee again.
Persons: Graham Stephan, Jack Selby, Carl Medlock, Medlock, Elon Musk, Musk, wasn't, Tesla, Elon, didn't, Nobody, Musk —, he's, he'll Organizations: Tesla, Elon Locations: Seattle, Medlock, Tesla
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