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☆ Breaking up Google's ad business could 'cripple' publishers. Analysts make the case for turning it into a public-benefit corporation instead.
▼ + stars: | 2024-10-01 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +7 min

The US Department of Justice and 17 state attorneys general seek to break up Google's adtech business. Arete Research analysts suggest spinning off Google's adtech as a B Corp instead. The government is hoping the judge will force Google to divest some or all of its adtech business. Related storiesA brute-force breakup or shutdown of parts of Google's sell-side business could have unintended consequences for publishers, Arete's analysts wrote. A publisher tech executive shared with Business Insider their own concerns about a potential breakup of Google's adtech business earlier this month.

Persons: —, Google's, execs, adtech, Arete, it's, Richard Kramer, Kramer Organizations: US Department of Justice, Arete Research, Service, Google, Corp . Companies, B, Google Display, Business, News Corp, Daily Mail, Network, Google Network, Corp, YouTube Locations: Google's

☆ What Google’s antitrust defeat means for the search giant and its partner Apple
▼ + stars: | 2024-08-06 | by ( Morgan Chittum | ) www.cnbc.com time to read: +5 min

The antitrust ruling against Google may not be the lose-lose scenario for the search giant and its key partner Apple that some are predicting. At the heart of the case is Google's exclusive relationship with device makers to be the default search engine on their screens. Google paid Apple $20 billion in 2022 alone for the privilege, according to recent court documents. AAPL YTD mountain Apple (AAPL) year-to-date performance "By collateral damage of course, this is negative for Apple," Jim said. Bank of America analysts tried to assuage Apple investors' concerns around services revenues.

Persons: Sherman, Kent Walker, Walker, Jim Cramer, Jim, —, Jim Cramer's, Jason Alden Organizations: Google, Apple, Barclays, Firefox, Yahoo, Bank of America, CNBC, Bloomberg, Getty Locations: U.S

Goldman Sachs initiated coverage of Disney with a buy rating and a price target that implies more than 20% upside. Elsewhere, Piper Sandler raised its price target on Uber, calling for nearly 25% upside. Analyst Jonna Kim simultaneously raised her price target to $30 from $28, citing a likelihood in earnings upside. As a catalyst, Kim cited "potential upside to FY24 Street estimates given solid topline momentum combined with margin expansion on continued inventory & expense management." — Lisa Kailai Han 5:41 a.m.: Goldman Sachs initiates Disney with a buy rating Disney has room for upside growth ahead, according to Goldman Sachs.

Persons: Goldman Sachs, Raymond James, Piper Sandler, TD Cowen, Jonna Kim, Kim, Lisa Kailai Han, Jeff Chung, Chung, — Lisa Kailai Han, Ranjan Sharma, Sharma, Uber, Thomas Champion's, AMZN, Michael Ng, Ng, Raymond James downgrades, RJ Milligan, Milligan, PENN, Fred Imbert Organizations: CNBC, Disney, Penn Entertainment, Navy, Citi, IHS, Volkswagen, JPMorgan, Google, Yahoo, Uber, ESPN, Netflix, Disneyland, Raymond James downgrades Penn Entertainment, NFL, Penn Locations: 2024E, 2025E, Singapore, TikTok, Indonesia, Philippines, Malaysia, Monday's

Netflix's cheaper, ad-supported tier has amassed 40 million global monthly active users, the company said Wednesday. That's nearly double the 23 million figure the streaming giant shared in January. The company also said it would launch its own advertising platform and no longer partner with Microsoft for that technology. The tech giant will remain a programmatic advertising partner, but will also be joined by other ad tech companies including The Trade Desk, Google Display & Video 360 and Magnite. The streaming giant joined its media peers for the second time in making an annual pitch to lock in advertising for its platform.

Persons: That's, Ted Sarandos, Sarandos Organizations: Microsoft, Netflix, National Football League, CNBC, NFL Locations: Canada, U.S

☆ Apple is going to make texting between iPhones and Android a lot less awful starting next year
▼ + stars: | 2023-11-17 | by ( Haley Tenore | ) www.businessinsider.com time to read: +3 min

Apple will support RCS, Rich Communication Services later in 2024, according to 9To5Mac. AdvertisementThis is a reversal from what Apple CEO Tim Cook said about the idea of RCS texting last year. In 2022, Cook said that he didn't get many requests to improve cross-platform texting. He encouraged an audience member at the 2022 Code Conference to switch over to Apple when he asked about cross-platform texting. AdvertisementThis was part of a campaign called #GetTheMessage, which according to Android, was launched to encourage Apple to support RCS and modernize cross-platform texting.

Persons: —, iMessage, Tim Cook, Cook, haven't, Sameer Samat, Samat Organizations: Apple, Rich Communication Services, Google, Service Locations: Las Vegas

☆ Google is shaking up its sales strategy to push its most important AI-powered product to more advertisers
▼ + stars: | 2023-10-24 | by ( Hugh Langley | Lara O'Reilly | ) www.businessinsider.com time to read: +6 min

These smaller advertisers work with the Google Customer Solutions (GCS) team and spend between $250,000 to $2 million per quarter, according to a Google source. An official restructure of the sales team hasn't been announced internally but the recent sales moves reflect this broader trend, those sources said. "Performance Max has been around for three years, keeps getting better and drives increased performance for advertisers ," a Google spokesperson said. Agency executives have also noticed Google sales people trying to push Performance Max to mid-sized advertisers. However, some people familiar with the product are skeptical of Google's sales strategy.

Persons: –, hasn't, Max, there's, We're, Sellers, We've Organizations: Google, YouTube, " Agency, Gmail, Meta

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