New York CNN —First, YouTube subjected viewers to longer unskippable ads. The Google-owned platform confirmed Thursday that it has “widely rolled out Pause ads to all advertisers.” When the video is paused, an ad will pop up on the side of the screen, according to social media posts. You’re putting up ads when you pause a video now?,” one X user posted. Though not revealing specific financial insights, the company said the pause ads were profitable. “Initial results show that pause ads are driving strong brand lift results and are commanding premium pricing from advertisers,” Schindler said during the April call.

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Persons: Google’s Philipp Schindler, ” Schindler Organizations: New, New York CNN, YouTube, Google, CTV Locations: New York