Outbound travel from China is set to receive a much-anticipated jolt as "Golden Week" bookings show changes in where and why Chinese people are traveling.
While most Golden Week travelers are choosing mid-tier accommodations, growth for five-star hotels in Europe is almost three times higher in Europe than in Asia-Pacific, company data showed.
Seeking quiet and concertsAs Chinese tourists continue to move beyond organized sightseeing tours abroad, more are seeking to celebrate Golden Week in off-the-beaten-path locations, especially in Asia and Europe, according to Trip.com's data.
In Europe, bookings in Spain rose 260% to the city of Granada and 144% to Seville, according to Trip.com.
Hong Kong is expected to welcome as many as 1.2 million mainland Chinese visitors during the coming Golden Week holiday, up 10% from last year, according to the city's Travel Industry Council.
Persons:
Trip.com, Oscar Wong, Vietnam —, Ito, John Legend
Organizations:
National, Alibaba Group, United, United Arab, Goldman Sachs Equity Research, ASEAN, Golden, city's Travel Industry
Locations:
China, Asia, Pacific, Japan, Hong Kong, South Korea, Australia, Thailand, Malaysia, Singapore, Vietnam, Southeast Asia, United States, Chile, Croatia, Belgium, Hungary, Czech Republic, Finland, Norway, Netherlands, United Arab Emirates, Sri Lanka, New Zealand, United Kingdom, France, Spain, Europe, Trip.com, Cambodia, Laos, Myanmar, Tokyo, Kyoto, Yokohama, Phu, Granada, Seville, Golden, . Hong Kong