Hong Kong's new global promotional campaign will "kickstart" the city's reopening to international travelers, the Hong Kong Tourism Board told CNBC's "Squawk Box Asia" on Friday. As part of the "Hello Hong Kong" campaign, which was launched on Thursday, 500,000 air tickets will be given away over the next six months, starting in March. The tickets will be given out through three Hong Kong's carriers — Cathay Pacific, HK Express and Hong Kong Airlines. "[But] you want to kickstart and … tell the world in a clear message that Hong Kong and then mainland — we have finally reopened." Some 80,000 tickets have also been reserved for Hong Kong residents which authorities aim to give out in the summer.

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