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☆ Now TikTok wants you to turn your phone sideways
  + stars: | 2024-01-30 | by ( Peter Kafka | ) www.businessinsider.com   time to read: +3 min
After popularizing vertical videos, TikTok is now trying to encourage horizontal ones, too. It's promising to increase views for some creators who submit horizontal videos. Now, TikTok would like you to turn your phone sideways. TikTok is telling creators that if they submit horizontal videos, the platform may "boost" their views. Which would be ironic now that YouTube is spending a lot of effort trying to promote YouTube Shorts — its horizontal TikTok clone.
Persons: It's, —, TikTok, Go90, I've, Instagram Organizations: Service, YouTube, Verizon, Facebook, New York Times, Times
☆ BuzzFeed's $300M purchase of Complex promised to grow both brands, but insiders say strategies have clashed and Complex's culture is being 'completely gutted'
  + stars: | 2023-01-03 | by ( Lucia Moses | ) www.businessinsider.com   time to read: +9 min
Complex insiders worry that the cuts threaten their brand's culture and future. Clashing video strategies as some fear Complex culture is being 'completely gutted'Kevin Hart appeared on Complex's "Hot Ones" series. Before joining with BuzzFeed, Complex's then-CEO Rich Antoniello had conversations with Vice Media and Vox Media. But Complex insiders felt especially aggrieved when, this fall, BuzzFeed announced a global expansion for ComplexCon. To Complex insiders, BuzzFeed's plan to take the event to Australia, Europe, and Asia simultaneously was unrealistic and under-resourced.
☆ Complex insiders say owner BuzzFeed has shed key talent, failed to invest in core content, and threatens to dilute the hip culture brand: 'The BuzzFeed ethos does not get it'
  + stars: | 2022-12-22 | by ( Lucia Moses | ) www.businessinsider.com   time to read: +9 min
Clashing video strategies as some fear Complex culture is being 'completely gutted'Kevin Hart appeared on Complex's "Hot Ones" series. Before joining with BuzzFeed, Complex's then-CEO Rich Antoniello had conversations with Vice Media and Vox Media. Rubbing salt in the wound, Complex insiders said they felt their brand was scrappier and more culturally relevant than BuzzFeed, which many consider past its prime. But Complex insiders felt especially aggrieved when, this fall, BuzzFeed announced a global expansion for ComplexCon. To Complex insiders, BuzzFeed's plan to take the event to Australia, Europe, and Asia simultaneously was unrealistic and under-resourced.
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