Read previewGoop, Gwyneth Paltrow's blog/lifestyle brand/beauty company/vitamin retailer/etc., launched 16 years ago, spurring copycat celebrity brands and products like the infamous orgasm candle. Goop is cutting 18% of its 216-person staff, citing a change to its organization, WWD reported on Thursday. It'll focus on beauty, fashion, and food — specifically its Goop Beauty and Good Clean Goop beauty brands, its G. Label clothing line, and Goop Kitchen restaurants. Last year, it launched Good Clean Goop, a lower-priced line of skincare that can be found in Target and on Amazon. (An exfoliator from the brand costs $20, while one from Goop Beauty costs $125.)

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Persons: —, Gwyneth Paltrow's, Goop, it's, WWD, Condé Nast, Puck, Neil Saunders, Travis Kalanick, Uber, Paltrow Organizations: Service, Business, Netflix, GlobalDatal Locations: Target, Southern California