DIRS.INFO top alerts submit data jurnalism about API
login
Top related persons:
Ørsted - 2 Jim Jordan - 2 Elon Musk - 1 Elon Musk's - 1 Twitch - 1 Stephan Loerke - 1 it's - 1 Twitch — - 1
Top related locs:
Texas Ohio
Top related orgs:
Global Alliance of Responsible Media - 2 Twitter - 2 Federation - 2 WFA - 2 Business - 2 Unilever - 2 Committee - 2 WPP - 2

Search resuls for: "Global Alliance of Responsible Media"


3 mentions found


☆ Elon Musk's X sues Twitch in lawsuit alleging advertisers conspired to boycott the platform
  + stars: | 2024-11-19 | by ( Lara O'Reilly | ) www.businessinsider.com   time to read: +6 min
AdvertisementX has added Twitch as a defendant in a suit accusing advertisers of colluding to withhold ad spend. Ad revenue on X has plummeted since Elon Musk acquired the platform in 2022. Elon Musk's X is suing Twitch, alleging that the Amazon-owned video streaming platform and other companies illegally conspired to boycott advertising on the platform formerly known as Twitter. Twitch, X, and the WFA didn't immediately respond to requests for comment made by Business Insider outside normal US business hours. Musk's own behavior on and off the platform — including famously telling advertisers who boycotted X to "go fuck yourself" — hasn't encouraged advertisers to place their budgets there, either.
Persons: Elon Musk, Elon Musk's, Twitch, Stephan Loerke, it's, Ørsted, Twitch —, X's, hasn't, Jim Jordan, Donald Trump's, Abraham Yousef, Yousef Organizations: Global Alliance of Responsible Media, Elon, Twitter, Federation, WFA, Business, Unilever, CVS Health, Twitch, Google, Committee, WPP, Diageo, Tower Locations: Texas, Ohio
☆ Elon Musk has a weak case against advertisers — but he's playing the long game
  + stars: | 2024-08-08 | by ( Lara O'Reilly | ) www.businessinsider.com   time to read: +9 min
Read previewOn Tuesday, Elon Musk's X fulfilled his promise to sue advertisers over their boycotting of the platform. GARM creates frameworks to provide common definitions around areas like hate speech and misinformation; it's voluntary whether advertisers use them. It doesn't rank platforms on these issues, and its role isn't to advise advertisers on where to spend their dollars. US advertisers are also protected by the First Amendment to spend or not spend on whichever media platforms they please. If the X suit moves into the discovery phase, there could be a whole lot more.
Persons: —, Elon Musk's X, X, Ørsted, Musk, Ruben Schreurs, Ørsted didn't, GARM, Jim Jordan, colluded, WPP's GroupM, Rob Rakowitz, Rumble, Jamie Barnard, Jim Jordan of Ohio, Win McNamee, Jordan, Brian Wieser, Wieser Organizations: Service, Federation, Global Alliance of Responsible Media, Twitter, Unilever, Mars, CVS, Business, WFA, Republican, Procter, Gamble, WPP's, Committee, Verizon, Chanel, PepsiCo, WPP, Media, Madison Locations: Texas, Ohio
☆ After Elon Musk’s wild weekend on Twitter, will advertisers stick with it?
  + stars: | 2022-11-01 | by ( Clare Duffy | ) edition.cnn.com   time to read: +8 min
“I think advertisers are bracing to leave,” said Claire Atkin, co-founder of the adtech watchdog Check My Ads. Most marketers bristle at the thought of having their ads run alongside toxic content such as hate speech, pornography or misinformation. Also on Monday, Angelo Carusone, CEO of media watchdog Media Matters for America, tweeted calling on major Twitter advertisers “to be putting pressure on Twitter right now” to better address the increase in hate and other toxic content. “I think advertisers are going to look at this and say, is the weak Twitter advertising product becoming a better or worse investment? After GM announced its Twitter advertising pause, some users on the platform, including some right-leaning political figures, have called for a boycott of the automaker.
0 next >>
Total: 3