Tripp Mickle, however, focuses on just one company: Apple. Despite having a specific beat, Mr. Mickle’s work still finds a wide audience. “It’s this incredible company that has such influence in our lives,” Mr. Mickle said in an interview. “And it’s a fortress of secrecy.”Before writing for The Times, he dabbled in other topics, including NASCAR for Sports Business Journal, and the tobacco and alcohol industries for The Wall Street Journal. It was during his time at The Journal that Mr. Mickle decided to take a bite of the Apple beat.

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Persons: Tripp Mickle, there’s, Mickle, Mickle’s, “, ” Mr Organizations: Apple, Business, The New York Times, The Times, NASCAR, Sports Business, Wall Street Locations: California, Glen Park, San Francisco