DIRS.INFO The most relevant business & tech news

☆ Influencing boomed to a $250B industry — and many small creators feel pushed out
▼ + stars: | 2024-11-19 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +5 min

According to a Goldman Sachs estimate, the industry is worth around $250 billion and could grow to $500 billion by 2027. "The market may be expanding, but competition is fierce," Tachat Igityan, the CFO and founder at Destream, a payment platform for content creators, told Business Insider. Advertisement"The algorithm, it gets really frustrating," Tufte told BI. "The $250 billion influencer economy might sound huge, but it doesn't mean all influencers are raking it in," Murray said. She said she thinks this is the way most content creators will go.

Persons: Goldman Sachs, Julia Montgomery, Marisa Kay, Ruby Tufte, Tufte, she's, Dominic Smales, Kim Murray, Murray, Smales, —, influencers Organizations: BI, YouTube, Gleam, GloMotion Studios, Virality, Brands Locations: TikTok

☆ How making money as an influencer has changed in a decade
▼ + stars: | 2024-11-08 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +7 min

Making money as an influencer has changed a lot in 10 years, with multiple potential income streams. Ten years ago, one estimate from the influencer marketing agency Billion Dollar Boy placed the industry's value at just $200 million. Making money as an influencer has changed a lot since then, both in terms of how much individual creators can make and how. Related storiesLiam Parkinson, the cofounder of Inflverse, a financial management platform for creator agencies, made a name for himself as a content creator on YouTube. AdvertisementThere's also a push for authenticity in creator marketing, with audiences getting tired of relentless ads.

Persons: —, It's, Nirozen Thav, Liam Parkinson, Parkinson, Katya Varbanova, Varbanova, Jacob Lucas, Lucas, Savannah Britt, Britt, There's, Dominic Smales, isn't, Logan Paul Organizations: Forbes, Service, YouTube, BI, Brittprint Agency, Brands, Gleam Futures, GloMotion Studios, Inflverse, D'Amelio Locations: Feastables

☆ MrBeast's breakup with his talent manager is a wakeup call that influencers won't always need middlemen
▼ + stars: | 2024-05-13 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +5 min

YouTube star MrBeast has parted ways with his talent manager after six years. AdvertisementMrBeast broke up with his talent manager of six years, and it's a wake-up call. YouTube's biggest star striking out alone could signal that creators may not always need middlemen. "He's just taking control of his brand," Varbanova said. An in-house team would likely have a narrower network than a talent agency and be able to offer less support with other tasks.

Persons: MrBeast, —, Jimmy Donaldson, Donaldson, Reed Duchscher, Semafor, Duchscher, Donaldson's, influencers, Nikita Walia, Walia, Katya Varbanova, Gleam, Alfie Deyes, Jim Chapman —, Raff McDonald, Varbanova, Burger, He's, It's, he's, Courtney Bagby Lupilin, Lupilin, doesn't Organizations: Service, Night Media, Bloomberg, Blank, Inc, YouTube, Little Red Management Locations: Dallas, —

☆ The pioneering influencer firm Gleam Futures is shutting down its talent-management arm
▼ + stars: | 2024-01-19 | by ( Marta Biino | Lara O'Reilly | ) www.businessinsider.com time to read: +2 min

It's the end of an era: the pioneering influencer agency Gleam Futures has sunset its talent-management arm, the company confirmed to Business Insider. Ad giant Dentsu Aegis acquired a majority stake in Gleam in 2017 and took over as sole owner in 2020. On the talent side, Gleam Futures had been undergoing changes for some time. In 2023, Gleam Futures managers slowly began an exodus toward other UK talent firms, including InterTalent, Insanity, and HLD, bringing their talent with them. The company's website went from showing a roster of over 60 talent in 2022 to just 20 in late 2023.

Persons: Gleam, Dom Smales, Zoe Sugg, Tanya Burr, Melanie Kentish, Gleam's, Julie Chadwick Organizations: Gleam, Business, Gleam Futures, Studios, Dentsu Locations: Gleam

☆ UK talent-management company Outreach just hired an ex-Meta exec to be its managing director
▼ + stars: | 2023-10-02 | by ( Marta Biino | ) www.businessinsider.com time to read: +2 min

The UK digital-talent-management firm Outreach Agency has hired ex-Meta exec Amy Bryant-Jeffries to be its managing director. Outreach, founded in 2020 by Amy and Emilio Arciniega, has grown to become an 18-person company with 50 talent on its roster. In her new role as managing director at Outreach, Bryant-Jeffries will spearhead the agency's strategic growth efforts, taking it into new sectors. Bryant-Jeffries' career spans 15 years across creator partnerships, talent management, and PR. Prior to her role at Meta, Bryant-Jeffries spent almost seven years at the talent-management firm Gleam Futures, where she worked on partnerships and later became business director for talent and partnerships.

Persons: Amy Bryant, Jeffries, Amy, Emilio Arciniega, Bryant, Caspar Lee, Grace Victory, they're, Emilio Organizations: Outreach Agency, Outreach, Bryant, Northern, Meta, Futures Locations: Gleam

☆ Video has become the hottest topic in podcasting, as some look to it to supercharge growth and others worry about how it will change the industry
▼ + stars: | 2023-06-27 | by ( Marta Biino | ) www.businessinsider.com time to read: +9 min

And while Schwarzenberger comes from the world of YouTube, it's not just content creators and influencers who have embraced video. "Sometimes they don't differentiate between a podcast on an audio platform, and a podcast on a video platform. Spotify recently started partnering with payment startup Creative Juice to support podcast creators. Hosting company RSS.com launched a tool in June to generate video from audio podcast tracks to repurpose on social media. And several AI tools have launched that automatically chop up long-form video content for short-form social platforms.

Persons: it's, Jordan Schwarzenberger, Schwarzenberger, influencers, Alison Lomax, Louise Kattenhorn, Matt Wells, — chatty, Conal Byrne, Will Ferrell, Nikki Glaser, Ryan Seacrest, Joe Gagliese, Liam Heffernan, RSS.com, Josh Adley, YouTube's, Natalie Amos, Listen's Adley, Keith Jenkins, Jenkins, Kristen Bousquet, Bousquet, Jay Clouse Organizations: YouTube, Ireland, BBC, Cumulus Media, Apple, Spotify, iHeart, Viral, Gleam Locations: London

☆ To video or not to video? Inside the biggest debate in podcasting and how it could shape the industry's future
▼ + stars: | 2023-06-26 | by ( Marta Biino | ) www.businessinsider.com time to read: +9 min

☆ TikTok has influenced nearly every aspect of book publishing and helped push sales to record highs. 25 insiders describe how it's changed their industry.
▼ + stars: | 2023-05-17 | by ( Marta Biino | ) www.businessinsider.com time to read: +11 min

The BookTok phenomenon helped send book sales to an all-time high and reignite a love for reading. From authors to stores, the book world is turning to TikTok to drive sales and build community. Still, while authors might feel pressure to try TikTok, industry experts say it's better to focus on craft than marketing. Aster is one of the hundreds of authors who are benefitting from the success of TikTok and its book-related hashtag #BookTok. But TikTok's influence on publishing has also dialed up the pressure on authors to be marketers, as well as writers.

Search resuls for: "Gleam Futures"

8 mentions found