New York CNN —For decades, Girl Scouts has used cookie sales to raise funds and teach scouts about entrepreneurship. “Right now we are focused on ensuring all Girl Scouts have a successful Cookie Season,” Girl Scouts USA told CNN in a statement, adding that it is also focused on optimizing its operations “in real-time, and [capturing] learnings that will inform our strategy going into future seasons.”But for the scouts, those learnings have been hard-won. That meant shoppers could order it themselves, though Girl Scouts encouraged them to ask scouts to place the orders. Plus, Girl Scouts built a lot of hype with the limited-time offer, creating a sense of urgency, Esper noted. Francine Orr/Los Angeles Times/Getty ImagesYet as customers clamored for the cookie, scouts and their parents learned there was no chance of increasing supply by the end of the cookie season in April.

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