NEW YORK, Aug 26 (Reuters Breakingviews) - Electronic Arts (EA.O) is a tempting target but finding the right players might be harder to master.
On Friday, CNBC reported that Amazon.com (AMZN.O) is not expected to make a bid for the video-game maker read more , knocking down an earlier report about a potential deal.
Still, it’s not hard to see why the publisher behind the FIFA franchise could be in play.
Microsoft’s $69 billion move for Activision Blizzard (ATVI.O) bodes well for EA read more .
On the same multiple applying estimated EBITDA for the fiscal year ending March, it would imply that EA is worth over $50 billion.