Adtech company Infillion is set to acquire the assets of bankrupt adtech firm MediaMath.
US-based adtech company Infillion has emerged as the highest bidder for the assets of MediaMath, the high-profile adtech firm that filed for Chapter 11 bankruptcy in June, according to court filings.
A sale hearing is scheduled to take place on Wednesday 8.30 a.m. Eastern Time in the Delaware bankruptcy court.
London-based Genius Sports, a sports data and video-streaming company, made the second-highest bid for the MediaMath assets, according to the court filings.
Infillion was formed in 2022 after Disney sold its video adtech asset TrueX to the location-focused adtech firm Gimbal in late 2020.
Persons:
Infillion, couldn't, Sports didn't, MediaMath, Xandr, TrueX, Gimbal, Joe Zawadzki
Organizations:
MediaMath, Sports, Google, Disney, TrueX, Street, Amazon, Bank of America, Mobile, Phoenix
Locations:
Delaware, London