Meta last May opened its first retail store within its Burlingame office campus.
Meta's nascent strategy to launch its own retail stores is already being undone, according to people familiar with the situation.
As part of the company's metaverse strategy, the Meta Store serves mainly as a showroom for its Quest headset, where people can test out the hardware and purchase it.
It was thought upon its opening to be the beginning of Meta's retail ambitions.
It has also discontinued the sale of its Portal video chat device, previously part of its retail store, and will not be releasing a planned watch product.
Persons:
Mark Zuckerberg's, Gilliard, Meta, Zuckerberg, Meta's, Susan Li, I'm, Kali Hays
Organizations:
Meta, Facebook, LinkedIn, Big Tech, Microsoft, Reality Labs, Twitter
Locations:
Burlingame, California, Seattle, khays