Facebook and Instagram users will start seeing labels on AI-generated images that appear on their social media feeds, part of a broader tech industry initiative to sort between what’s real and not. It could be “quite effective” in flagging a large portion of AI-generated content made with commercial tools, but it won't likely catch everything, she said. Meta already puts an “Imagined with AI” label on photorealistic images made by its own tool, but most of the AI-generated content flooding its social media services comes from elsewhere. A number of tech industry collaborations, including the Adobe-led Content Authenticity Initiative, have been working to set standards. A push for digital watermarking and labeling of AI-generated content was also part of an executive order that U.S. President Joe Biden signed in October.

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Persons: Meta, “, ”, Gili Vidan, Nick Clegg, didn’t, Joe Biden, Clegg, Neal Mohan, what's, Cornell's Organizations: Cornell University, Meta, Google, Microsoft, Adobe, YouTube