Hot pink made waves when Italian designer Elsa Schiaparelli released her own iteration, called “Shocking pink,” in the mid-1930s. The original Barbie doll didn’t even wear pink when it first debuted in 1959, wearing, instead, a black and white chevron bathing suit. Barbie’s pink shades evolved over the years, and in 2008 the vibrant “Barbie Pink” became an official Pantone color. Gifty Walker, Joybird’s director of merchandising and sourcing in Los Angeles, noted that Joybird had a hot pink couch that was popular in 2016. Now hot pink is back and customers are using it to eschew traditional neutrals like grays, browns, and tans.

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Persons: wasn’t, Elsa Schiaparelli, Barbie, ”, Kim Culmone, Pink ”, Barbie Dreamhouse, Gifty Walker, Joybird, Walker Organizations: Mattel Locations: Los Angeles