Thanks to some anthropomorphic emotions and a bad-mouthed, fourth-wall breaking antihero, the domestic summer box office scraped together $3.6 billion in ticket sales.
Box office analysts and cinema owners braced themselves a few months ago for the possibility that the summer movie season could be the worst showing in a decade.
But it wasn't until mid-June that the box office got a proper surge of moviegoers.
Through Labor Day, the film was the highest-grossing summer movie with $650 million in box office receipts.
Box office analysts foresee the summer's momentum carrying over into the fall, ultimately bolstering the overall third-quarter box office results.
Persons:
Paul Dergarabedian, it's, Guy, George Miller's, Max, Disney's, Dergarabedian, Romulus, Eric Handler, Roth MKM, Shawn Robbins
Organizations:
Comscore, Labor, Marvel, Disney, Marvel Studios, Warner Bros, Deadpool, Universal, Fathom, Comcast, CNBC
Locations:
Kingdom, NBCUniversal