The data records the amount of times the company was called on to verify a customer’s location. Legal sports betting is operational in 35 states plus Washington, D.C., up from 31 at the start of last year's season. Political Cartoons View All 1154 Images“Consumer awareness around the security and fairness of legal online betting platforms has played a pivotal role in the responsible growth of the industry," said GeoComply co-founder and CEO Anna Sainsbury. It recorded attempts — ultimately unsuccessful because would-be bettors were in states where it is not legal — to place bets with sports books in other states. The report also showed how popular in-play betting has become, in which customers place a bet while a game is already in progress.

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