Gen Z has some $360 billion in global spending power — something brands want to tap into. That's a large chunk of Gen Zers and Zillennials, the subgeneration between millennials and Gen Z. "Signaling to the Gen X crowd, 'Hey, we're a Gen Z media company. You're a company that doesn't know Gen Z and you want to sell to Gen Z. "It's really to attract the corporate partners, the advertisers, and to say 'We're the gateway to the Gen Z audience.'"

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Persons: Alex Cooper, Cooper, Matt Kaplan, Z, —, fiancé Matt Kaplan, Kaplan, Gen Z — Cooper, Gen, That's, Jared Watson, University's, Zers, Kitty, Watson, hadn't, we're Organizations: Spotify, Service, Entertainment, Pew Research, University's Stern School of Business, Variety, Media, Gen, Companies Locations: New, millennials, Pennsylvania