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☆ Miu Miu is hot right now — and Prada's chic sibling is helping it buck the luxury slowdown
▼ + stars: | 2024-10-31 | by ( Maria Noyen | ) www.businessinsider.com time to read: +3 min

This was largely due to the success of its sister brand, Miu Miu. AdvertisementPrada Group is defying the luxury slowdown thanks to its Miu Miu brand. Miu Miu products, like its micro skirt, have a cult following among Gen Z consumers. Related stories"Likewise, Miu Miu would probably not be experiencing this type of growth today if it hadn't been part of a larger group," Bonini added. In a note to clients on Wednesday, Bernstein analyst Luca Solca said that the brand's current trajectory "confirms our view that the market is underappreciating the growth that Miu Miu can generate in the next 12 to 18 months."

Persons: Miu Miu, —, Kering, Miuccia Prada, Emily Ratajkowski, Hunter Schafer, Hailey Bieber, Blanca Zugaza Escribano, execs, Andrea Guerra, Prada, Andrea Bonini, Miu, Bonini, Bernstein, Luca Solca Organizations: Prada, Service, Hermès Locations: China

☆ The chicken sandwich wars are over. Make way for the chicken tender battle.
▼ + stars: | 2024-10-26 | by ( Erin Mcdowell | ) www.businessinsider.com time to read: +7 min

As the "chicken sandwich wars" that dominated the industry in the early 2020s cool off, chains are now preparing for the chicken-tender battle. AdvertisementChicken is a huge area of opportunity for fast-food brandsThe release of Popeyes' iconic chicken sandwich kicked off the chicken sandwich wars. It released a new recipe for its original chicken tenders on October 18, hoping to spark what the chain called the "chicken tender battle." KFC launched a new style of chicken tenders it hopes will start the "chicken tender battle." As chicken tenders gear up for a takeover, chicken sandwich wars are already yesterday's headlines.

Persons: —, Gen, Irene Jiang, Gen Z, Popeyes, Burger King, Cane's, Catherine Tan, Gillespie, Erin McDowell, McDonald's, Hollis Johnson, George Felix, Felix, Chipotle, Perdue, It's Organizations: KFC, Service, Business, Restaurant Business, Revenue Management Solutions, Bloomberg, Cane's KFC, New York, Wine, Food Festival Locations: Manchester , New Hampshire, Burger, coleslaw, Texas

☆ Urban Outfitters admits it doesn’t know how to sell to Gen Z. Now it wants to pull off an Abercrombie-like turnaround
▼ + stars: | 2024-10-11 | by ( Ramishah Maruf | ) edition.cnn.com time to read: +6 min

Urban Outfitters, the young adult retailer known for its alternative, vintage-inspired styles, learned this the hard way. Urban Outfitters is now staging a turnaround, with the ambition of finding the success of rivals like Abercrombie & Fitch. But while Urban Outfitters may be trying to pull off a turnaround at the same scale is Abercrombie’s, the action points of both differ. Urban Outfitters, meanwhile, has maintained its youthful appearance without doing enough to market toward the high schoolers and college students of today. Urban Outfitters did not return a request for comment on the marketing strategy behind the lower prices.

Persons: ” Shea Jensen, Jensen, —, ” Simeon Siegel, “, ” Siegel, Brandon Bell, Fitch, Jacqueline Babb, Abercrombie, ” Jensen, Urban, Z, Price Organizations: New, New York CNN, Gen, Urban Outfitters, Abercrombie, Fitch, Urban Outfitters Brand, Free People, BMO Capital Markets, Getty, Urban, Northwestern University, CNN, Netflix Locations: New York, millennials, North America, Barton, Austin , Texas, today’s

☆ Most Gen Z Brits want to 'be their own boss' — but one expert says they'll face a reality check
▼ + stars: | 2024-09-13 | by ( Sawdah Bhaimiya | ) www.cnbc.com time to read: +2 min

Gen Z is increasingly proving to be the entrepreneurial generation, with the majority wanting to set up their own business — but one expert warns it might not be as straightforward as they think. In contrast, just over a third of Gen X and Boomers said there were fewer opportunities to start their own businesses when they were young because of pressures to pursue traditional education and career paths. Gen X were born between 1965 and 1980, while baby boomers were born following World War II, between 1946 and 1964. "Gen Z is proving to be the most entrepreneurial generation yet, and it's no coincidence," Sam Jones, Dragon's Den star and founder of Gener8, said in the survey. "Instead, entrepreneurship appeals to Gen Z as it offers more control over their work and life, opportunities for innovation, and the potential to leverage their technological skills.

Persons: Z, —, X, Gen X, Sam Jones, Dragon's, Gener8, they've, They're, –, Dan Schawbel, Alexis Firment, they're, Schawbel, Gen Organizations: Santander UK, Boomers, Workplace Intelligence, CNBC Locations: Ohio

☆ Queer community platform Lex lays off staff as it charts an uncertain path forward
▼ + stars: | 2024-07-17 | by ( Sydney Bradley | Juliana Kaplan | ) www.businessinsider.com time to read: +4 min

Read previewLex, a social network that helps people find and build queer communities in their cities, has laid off most of its staff. "We're committed to building Lex to be a thriving social app for LGBTQ+ community," Lewis said in a written statement. AdvertisementLike many other newer social-media platforms, Lex has been experimenting with ways to monetize its product. In June, Lex announced its "Team Gay Agenda" campaign to raise funds from its users via recurring monthly pledges and told users that the "Lex community is at risk." "With the well documented demise of queer spaces, our number one priority will always be making sure our community has space to thrive on Lex," Lewis added.

Persons: —, Kel Rakowski, Jennifer Rhiannon Lewis, Lewis, Rakowski, We're, Lex, Gen Z Organizations: Service, Business, Gen

☆ 'It's easier than ever to make money in your spare time,' economists say: Inside the rise of the American side hustle
▼ + stars: | 2024-07-12 | by ( Megan Sauer | ) www.cnbc.com time to read: +5 min

Usually, after a financial crisis, people spend less money and fewer new businesses launch. Welcome to the age of the side hustle, where Americans are increasingly devoted to finding extra money to spend. Here's why so many people have side hustles right now, and why economists say they're probably here to stay. For roughly half of Americans with side hustles, the extra money isn't for fun: It's a necessity, driven by financial uncertainty. $250 per month is "by no means enough to live on, [but] it's a nice amount of money," Rossman says.

Persons: Z, Kayla Bruun, Ted Rossman, Bankrate, Rossman, Bruun, Shonnita Leslie, Leslie, millennials, Gen Zers, It's, it's, Taylor, Nich Tremper Organizations: CNBC, Student, DoorDash Locations: U.S, millennials, America, Texas

☆ Younger generations of Asians are spending big on art
▼ + stars: | 2024-06-28 | by ( Lucy Handley | In | ) www.cnbc.com time to read: +4 min

Younger, wealthy shoppers in Asia are splashing their cash on art, according to a longtime collector and senior auction house executive. Chen Yongnuo | China News Service | Getty ImagesAnd, while the size of the global art market fell 4% last year to around $65 billion, according to the Art Basel & UBS Art Market Report 2024, sales in China rose by 9% in 2023, overtaking the U.K. as the world's second-largest art market. For Sotheby's, the rise in younger buyers is driven in part by an increase in online activity. "The definition of digital art nowadays has been expanded from simply photography to video art to NFTs to AI-generated art," she told CNBC's "Art of Appreciation." "With the younger generations becoming more and more prominent in the market ... digital artists ... will be the group of artists getting more attention," Siyang-Le added.

Persons: Nicolas Chow, Gen X, we've, X, Chow, CNBC's, Z, Gen, Yoshitomo Nara, Chen Yongnuo, Clare McAndrew, Angelle, Mak2, Li Zhihua Organizations: …, —, Art Basel, UBS Survey, China News Service, UBS Art, Arts Economics, Survey, Art, CNBC's, Getty Locations: Asia, Shanghai, millennials, Christie's Hong Kong, Sotheby's Hong Kong, China, Hong Kong, Art Basel Hong Kong

☆ More millennials are financially secure than you think, and some are stepping in to support parents and older family members
▼ + stars: | 2024-06-17 | by ( Sophia Acevedo | ) www.businessinsider.com time to read: +5 min

Younger generations sometimes rely on family for financial support, but the opposite is also true. Gomez liquidated his assets and gave money to his dad to help pay off the loans. Hughes also sets aside some money each year for a fund to help other family members. "I would fund an account at the beginning of the year, and then if anyone in the family asked me to borrow money, it would come out of the family fund," Hughes said. "If they paid it back, it would go back into the family fund," Hughes said.

Persons: Millennials, —, Zers, they're, Jose Gomez, Gomez, Steven M, Hughes, he's, Z, Britni, Cartwright, wasn't, She's Organizations: Service Locations: United States

☆ No more bus tours for China's rich millennials — they're seeing the world on their own
▼ + stars: | 2024-06-08 | by ( Alexandra Bacon | ) www.businessinsider.com time to read: +5 min

Read previewRich millennials in China are experiencing world travel in a very different way from their parents. These tours offered a safer and more accessible way to explore new destinations, Elisa Harca, CEO of consultancy firm Red Ant Asia, previously told Business Insider. New technology has made solo travel much less dauntingSocial media platforms like Xiaohongshu are the go-to place for local travel tips. BORIS HORVAT/Getty"They're a lot more used to being tourists,'' Jack Porteous of China-focused consultancy firm Tong Global told Business Insider. The rise of social media platforms for travel has also spurred the accessibility of solo travel.

Persons: —, Elisa Harca, Ant Asia, — millennials, Z, BORIS HORVAT, Jack Porteous, Tong, China's, Sally Maier, Yip, Porteous, Mark Kolbe, Getty, Maier, they've Organizations: Service, Business, Tong Global, Consulting Locations: China, China ., Europe, glamping, Inner Mongolia

☆ Don't feel too sorry for Gen Z — they're outpacing boomers on income and millennials on home ownership
▼ + stars: | 2024-05-02 | by ( Theron Mohamed | ) www.businessinsider.com time to read: +4 min

download the appSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. But things might not be as bad for Gen Z as they seem. Members of Gen Z are projected to spend more on housing costs like rent, mortgages, insurance, and utilities after inflation between the ages of 22 and 30 than millennials did, a recent RentCafe analysis found. Related storiesYet Gen Z's typically higher earnings mean they'll only spend an estimated 30% of their income on housing compared to 36% for millennials. AdvertisementSuccess may be short-livedIt's worth digging into why Gen Z is doing well financially.

Persons: —, Gen Z, Z, boomers, Gen, millennials, They've, lockdowns, Zeds Organizations: Service, Business, Reserve, millennials

☆ Forget Recession, New York City Is Entering a Wild New Gilded Age
▼ + stars: | 2024-04-04 | by ( Linette Lopez | ) www.businessinsider.com time to read: +16 min

In a country roiled by recession worries, those at the top of New York City — for better or worse — couldn't give a single gilded shit. For New York City, a brush with death called for a time of decadence. "New York City's restaurants and bars are experiencing an uneven pandemic recovery nearly four years after COVID-19 struck our city," Andrew Rigie, the executive director of the New York City Hospitality Alliance, said. AdvertisementIf a pandemic can't defeat New York City, a little inflation certainly isn't going to do it. And what that looks like is the affluent in New York City eating caviar, and poorer Americans eating cereal.

Persons: Steve Jobs, it's, Jennifer Saesue, Saesue, Fish Cheeks, Z, bistros, James Murphy, us Carbone, Casas — Cruz, Cipriani, Jean, Georges Vongerichten, Bongo, Andrew Rigie, Corey Mintz, we're, WK Kellogg, Gary Pilnick, Gary Pilnick's Organizations: Grand Prospect Hall, New, New York City, Apple, Mastercard, Chefs, Casas, Soho House, Bangkok Supper, Village, IBA, Hospitality Alliance, Nationwide, National Restaurant Association, Nasdaq, The University of Michigan Consumer, UBS, New York Locations: New York City, New York, Rome, Xinjiang, New, Manhattan, Coqodaq, Las Vegas, York, Bangkok, Hell, TouchBistro, Brooklyn, The Bronx

☆ I shopped like Gen Z and saved $456 on dupes I found at Five Below
▼ + stars: | 2024-03-06 | by ( Gabbi Shaw | ) www.businessinsider.com time to read: +1 min

The discount store Five Below is known for its "dupes" or duplicates of high-end products. NEW LOOK Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. Its cheap products align with the dupe culture that's popular among Gen Z. Dupes — short for the word "duplicates" — look like high-end products but have much lower price tags. As Business Insider's Jennifer Ortakales Dawkins put it, Gen Z "prefers knockoffs more than other generations" and is obsessed with getting things at a bargain. I'm technically a Zillennial — falling between millennials and Gen Z — so I took inspiration from younger shoppers on a recent visit to Five Below.

Persons: —, Z, Jennifer Ortakales Dawkins, I'm Organizations: Service, — Locations: Pennsylvania, millennials

☆ Declining boomer ownership will free up 9.2 million homes by 2035, Freddie Mac says
▼ + stars: | 2024-02-28 | by ( Aruni Soni | ) www.businessinsider.com time to read: +3 min

Declining boomer ownership will free up 9.2 million homes by 2035, a Freddie Mac report found. The 32 million homes owned by boomers will drop to 23 million by 2035, when the oldest members of the group are pushing 90. A new report from Freddie Mac estimates that declining homeownership for the group will free up 9.2 million homes by 2035. The generation accounts for about 21% of the total US population, but they own 38% of American homes, Freddie Mac found. The 32 million homes owned by the generation as of 2022 will drop to 23 million in 2035, when the oldest boomers will be close to 90 years old.

Persons: Freddie Mac, —, Meredith Whitney Organizations: Service, American Consumer Survey

☆ Opinion | Toxic Beauty Standards Can Be Passed Down
▼ + stars: | 2024-02-24 | by ( Alexandra D Amour | ) www.nytimes.com time to read: +2 min

Our generation came of age during the ’90s toxic diet culture. Millennials weren’t taught to fear aging; we were taught to fear fat. And if you had a mother who internalized diet culture and projected it onto her children, the damage could also happen from within the family. Researchers have found that mothers who encourage weight loss or food restriction or even express dissatisfaction with their body weight may lead to their daughters’ becoming more likely to have eating-related problems. As my generation grew up and became more conscious of the impacts of diet culture, we began to openly celebrate and encourage body positivity.

Persons: Millennials weren’t, Z, —, I’ll Organizations: Walgreens

☆ A 21-year-old went viral at a 'Shark Tank' casting call for her phone case organizer that viewers called dumb — but here's why she's doubling down
▼ + stars: | 2024-01-24 | by ( Geoff Weiss | ) www.businessinsider.com time to read: +5 min

21-year-old college senior Abby Rosilier made several TikToks at a "Shark Tank" casting call in Vegas. But while many viewers criticized her invention — a sheet of acrylic adorned with custom hooks where customers can store and display their smartphone cases — Rosilier is doubling down. Advertisement"We were pitching the Rack, but selling part of Abby Rose too with it," Rosilier told BI of the "Shark Tank" pitch. Nevertheless, Rosilier told BI she and her brother "did so good" when it came time to present. Advertisement"I have never had that level of hate on my business account ever," Rosilier told BI.

Persons: Abby Rosilier, Rosilier, —, she's, Abby Rose, it's, Zach Organizations: Service, Las Locations: Vegas, Las Vegas, San Antonio , Texas

☆ Go to the office 4 to 5 times a week if you're young and want to score a promotion, says a corporate leader
▼ + stars: | 2024-01-17 | by ( Huileng Tan | ) www.businessinsider.com time to read: +2 min

Read previewJunior employees should show up at the office more often if they want to score promotions, says a corporate leader. "If you're asking me my opinion on how you succeed in your career," Kevin Ellis, the chair of PricewaterhouseCoopers UK, said. With AI now a part of the workplace, face time and getting people together in the office is important, he added. Companies have been struggling with how to manage remote work following the COVID-19 pandemic. That's because, as my colleague Amanda Goh wrote last year, the generation still can't make up its mind about going into the office.

Persons: —, Kevin Ellis, Ellis, Jamie Dimon, Goldman Sachs, David Solomon —, Gen Z —, Amanda Goh Organizations: Service, Business, PricewaterhouseCoopers, Bloomberg, Economic, JPMorgan Chase Locations: Davos, Switzerland

☆ Millennials and Gen Z are giving up on one of their core values and investing more like boomers
▼ + stars: | 2024-01-11 | by ( Cork Gaines | ) www.businessinsider.com time to read: +9 min

Preference for environmental, social, and governance — or ESG investing plummeted in 2023 among millennials and Gen Z. The survey examined the support for environmental, social, and governance (ESG) issues and investing across different age groups. Investments receive an ESG rating, and ESG investors pick assets that align with their views on these subjects. AdvertisementIn the survey, preference for ESG investing among millennials and Gen Z — aged between 18 and 41 — plummeted significantly compared to the year before. Tim Paradis and Alex Nicoll of Business Insider explained in December just how controversial the topic of ESG investing has become.

Persons: Z, Gen Zers, Tom Grill, Amit Seru, Seru, David F, Tim Paradis, Alex Nicoll, ESG, Paradis, Nicoll, Sara Eisen, Eisen Organizations: Service, Stanford University, Hoover Institution, Rock Center, Corporate, Investments, Stanford Graduate School of, Stanford Graduate School of Business, United, Investment, Republican, Business, Europa Press Locations: United States

☆ While some are making fun of Gen Alpha's 'brainrot' memes, Gen Zers are reminding each other of the ridiculous memes they grew up with
▼ + stars: | 2023-12-04 | by ( Kieran Press-Reynolds | ) www.businessinsider.com time to read: +3 min

As Gen Alpha memes dominate the internet, many have ridiculed them for being too inane. Gen Zers are now reminding each other their memes have been equally as ridiculous as "Skibidi Toilet." Older generations — particularly Gen Z — worried they were falling out of touch since they didn't understand its nonsensical humor. Three of the most popular TikToks over the last few weeks feature chaotic montages recalling popular Gen Z memes. The TikToks feature hypothetical quotes on-screen about people saying Gen Alpha "is literally watching brainrot," and then include a statement insinuating that what Gen Z watched wasn't any better.

Persons: Zers, —, Z —, Alpha, Gen, Snoop, Gen Z, Y'all, Zers didn't, @aymj13, Knuckles Organizations: Alpha, Service Locations: yolo

☆ Washington's secret weapon is a beloved Gen Z energy drink with more caffeine than God
▼ + stars: | 2023-11-26 | by ( Lauren Vespoli | ) www.businessinsider.com time to read: +8 min

Celsius, the suddenly-ubiquitous energy drink, is a favorite of Gen Z — and Capitol Hill. "I love to take meetings in front of the Celsius vending machine," he told Business Insider. "It's a way better alternative to coffee, honestly," Robertson told Business Insider. "Capitol Hill is full of young, energetic career-oriented people who by and large care about fitness," he told Business Insider. Stanford said these young workers are part of a new consumer group that's helping drive the overall growth of the energy drink market.

Persons: Z, —, Matthew Hoekstra, Gen Z, Brent Robertson, Roger Marshall, Victoria Knight, Knight, she's, Robertson, Hoekstra —, Matthew Hoekstra Florida, Anna Paulina Luna, w3O2gsMYXP —, Eric Garcia, Rayburn, Dirksen, — Doug Andres, @DougAndres, curt, Duane Stanford, Stanford, Hoekstra, John Parra, Garcia Organizations: Capitol, Service, Republican Kansas, Capitol Press Corps, PepsiCo, Vibe, Caucus, The Independent, Republican House, Cannon, Beverage, Essential Energy, Republicans Locations: Washington, Rayburn

☆ Gen Z is lonely. Going back to the office may be the cure for some.
▼ + stars: | 2023-10-31 | by ( Aaron Mok | Lakshmi Varanasi | ) www.businessinsider.com time to read: +12 min

The solitude of remote work seemed to particularly hit Gen Z workers — who began their careers as workplaces went from in-person to virtual — hard. With companies asking — and in some cases mandating — their employees return to the office, Gen Z workers who are going in regularly have said they have a renewed sense of confidence in their jobs. Since Fitchett's employer started mandating employees go to the office, Fitchett said he finally feels a sense of ease at his job. Don't expect a full-scale return to the office quite yetThere's more that goes into a worker's preferences than loneliness, and Gen Z workers are mixed about returning to the office full time. For her — and many other Gen Z workers — the solution may come in some form of flexibility.

Persons: Ben Fitchett didn't, Fitchett, Ben Fitchett, Ben Fitchett Young, Aaron Terrazas, —, Cigna, Hubert Palan, Z, Covid —, Palan, Vivek Murthy, it's, Mansoor Soomro, Soomro, Gen, Juanita Garcia, Garcia, who've, Zers, Anita Pan —, Anita Pan, Pan, Ricky Yean, Zers —, Yean, Bianca Wu, Bianca Wu Bianca Wu, Wu, wouldn't Organizations: Company, Teesside University, Starbucks, Flow, Dell Locations: New Zealand, Los Angeles, New York, Washington , DC, Bay

☆ Gen Zalpha doesn't really care for sex on TV — they're here for 'nomance' and on-screen friendships
▼ + stars: | 2023-10-27 | by ( Nidhi Pandurangi | ) www.businessinsider.com time to read: +3 min

Teens and young adults are over romance and sex in TV shows and movies, per a new survey. 51.5% of those surveyed want to see more "nomance," or content based on friendships and platonic relationships. NEW LOOK Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. AdvertisementAdvertisementTeens and young adults are over romance and sex in TV shows and movies — what they really want to see on screen is a lot more "nomance." And younger people are also having less sex than their parents did at their age, per UCLA's California health interview survey.

Persons: —, Zalpha, there's, Stephanie Rivas, Lara, Hiral Kotecha, Vivek Murthy, " Rivas, Kotecha, Z Organizations: Service, UCLA, Alpha Locations: America, California

☆ Hey managers, we should be answering Gen Z's questions, not just complaining
▼ + stars: | 2023-10-21 | by ( Tim Paradis | Diamond Naga Siu | ) www.businessinsider.com time to read: +8 min

It's easy for older workers to complain about Gen Zers as being lazy or entitled. Yet some Gen Z workers are questioning norms that need to be reconsidered, experts tell Insider. AdvertisementAdvertisementWe've all heard the complaints about Gen Z and how they're rattling older managers . People older than Gen Z created the social platforms some Gen Zers are sounding off on. 1 thing she hears from older workers is that Gen Zers ask too many questions.

Persons: Gen Zers, —, Gen, Gen Z, Zers, TikTok, Kenneth Matos, Matos, who's, Xer, " Matos, Rebecca Fagan, she's, Fagan, Maia Ervin, Ervin, it's, millennials, they're, Z Organizations: Service, Boomers, KPMG, Gen, JUV Consulting Locations: Zaria

☆ How do you climb the corporate ladder? ‘Put your hand up,’ says CEO whose company has raised $280 million
▼ + stars: | 2023-10-12 | by ( Gili Malinsky | ) www.cnbc.com time to read: +1 min

Members of Gen Z — or those born between 1997 and 2012 — are eager to climb the corporate ladder. Whether you're part of Gen Z or not, there are all sorts of ways to reach the heights of leadership. If you ask Ryan Simonetti, CEO of hospitality company Convene, which has raised more than $280 million in funding, it's about taking on projects beyond the scope of your role — especially when your company is in a bind. When an opportunity to take on new and pressing work arises, "put your hand up," he says. The people who've raised their hands at Convene have consistently continued learning, says Simonetti, "and that's created opportunities for them professionally."

Persons: Gen Z, —, Ryan Simonetti, There's, there's, who've, that's Organizations: CNBC, Fast, Innovation

☆ Apple has a stunning stranglehold over Gen Z — and it'll pay off for decades to come
▼ + stars: | 2023-10-11 | by ( Aaron Mok | ) www.businessinsider.com time to read: +4 min

Researchers found many teens have the iPhone and the Apple Watch — and also use Apple Pay. Still, Apple Music doesn't lead the way: More teens use Spotfiy, the survey says. The report says 42% of teens were found to have used Apple Pay, the tech company's cash transfer app. And 34% of teen respondents said they own an Apple Watch. An incoming call on on Apple Watch, the most popular watch brand among teenagers.

Persons: Piper Sandler, Spotfiy, —, Gen, Piper, Max —, Hiroshi Lockheimer, Lockheimer, Thomas Haigh, doesn't Organizations: Apple Watch, Apple, Service, Casio, Garmin —, YouTube Music, Amazon Prime, Street Journal

☆ Trust in AI tools like ChatGPT is high among Gen Z — but Gen X and boomers aren't convinced, study finds
▼ + stars: | 2023-10-03 | by ( Aaron Mok | ) www.businessinsider.com time to read: +5 min

Most Gen Xers and boomers in a Salesforce study reported not using generative-AI tools like ChatGPT. Out of all the respondents who said they didn't use generative AI, 68% were born between 1946 and 1980. And 88% of nonusers ages 57 and above said they weren't using generative AI because they didn't know how the technology would affect their lives. AdvertisementAdvertisementFrom firsthand experience, Rogers said he believed that AI technology could make a positive impact on the lives of people about his age. AdvertisementAdvertisementIn fact, the Salesforce research suggested that older nonusers were open to using AI under certain circumstances.

Persons: Xers, —, Gen Xers, Zers, Chris Rogers, Rogers, he'd, he's, Priscilla O'Kesson Organizations: Service, University of Oxford's Institute, Population Ageing, Spectrum Locations: San Francisco, UK, Australia, India, Oklahoma City, Oxford

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