Vice Media Group logo Pavlo Gonchar | Lightrocket | Getty ImagesWhen Suroosh Alvi, Gavin McInnes and Shane Smith founded Vice magazine, which later expanded to Vice Media, they built a business based on a punk rock, counterculture image. GoDigital Media Group is a privately held conglomerate that owns video and music rights, especially in the Latin genre, and an array of different businesses. GoDigital plans to bid for Vice on Tuesday at a price between $300 million and $400 million, according to people familiar with the company's thinking. He will preach that message to Vice's employees on Day One if GoDigital acquires the company, he said. Smith, Vice's executive chairman and former CEO, couldn't be reached for comment.

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Persons: Pavlo Gonchar, Suroosh Alvi, Gavin McInnes, Shane Smith, Smith, Jason Peterson, Logan Mulvey, GoDigital, Jason DeRulo, Peterson, Berkshire Hathaway, what's, Mulvey, John Leguizamo, Craig Greiwe, Sean, Diddy, Combs, couldn't, haven't, ' Peterson, Alex Wallace, Wallace, Gay Hendricks, We're, Adam Neumann's, I'm Organizations: Media, Lightrocket, Vice Media, GoDigital Media, Berkshire, Eastern Mountain Sports, NGL, Fortress Investment, Soros Fund Management, Monroe Capital, Fortress, Yahoo, CNBC Locations: Brooklyn , New York, Los Angeles