MUMBAI, July 21 (Reuters) - India's biggest cinema operator PVR Inox (PVRL.NS) is banking on Hollywood's "Oppenheimer", "Barbie" and unlimited popcorn to pack theatres after a string of Bollywood flops kept away those patrons who still favour going to the movies over streaming services.
For the opening weekend, some theatres will also run an "Oppenheimer" movie marathon, with back-to-back shows over a 24 hour period.
With 1,702 screens, PVR Inox is India's largest cinema operator.
A PVR Inox staff member in Mumbai said several "Oppenheimer" shows - including the midnight and 7 a.m. screenings on Friday - were fully booked.
India's online movie ticket booking service BookMyShow said this week 8% those who bought "Oppenheimer" tickets also booked to watch "Barbie", many on the same day.
Persons:
Oppenheimer, Barbie, Gautam Dutta, Dutta, hasn't, BookMyShow, Dhwani Pandya, Aditya Kalra
Organizations:
Marvel, Netflix, Dhwani, Thomson
Locations:
MUMBAI, Mumbai