Many AI companies struggle with customers understanding how the product won't take away their ability to think for themselves. A few took the opportunity of the Super Bowl to change the narrative. There many winners and losers among the messages attempted by brands in the big Super Bowl advertising bets. In Microsoft's Super Bowl ad, a group of people overcome challenges ranging from opening their own business to getting a college degree. There's no bigger stage to get your humanizing message across than the Super Bowl, Microsoft's Kumar said.

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Persons: GPT, Deacon Webster, Webster, It's, it's, Divya Kumar, Etsy, Crowdstrike, cyberattacks, Gaurav Misra, Misra, Microsoft's Kumar, David Jones, Jones Organizations: Research, Sunday, Microsoft, Google, New York Times, Super, Brandtech, America Locations: France