Insider talked to Soomro and Gatsos Young for advice on how other small-business owners could successfully market in smaller online communities. Danish SoomroSometimes this is very straightforward — for instance, when marketing Devi, Soomro joined several entrepreneurship groups, since those include his target audience. "If you're in a huge community, you might not even get noticed," Gatsos Young said. To find the right groups, Soomro said, you can search Facebook by keyword or look online for top groups for your audience segment (e.g., "top groups for female entrepreneurs"). Sales is an inherent benefit of being part of these communities, but you shouldn't approach them with the intention of getting business, Gatsos Young said.

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Persons: SBOs, —, Danish Soomro, Soomro, Devi, Laura Gatsos Young, Gatsos Young, it's Organizations: Facebook, Small, Service, Devi Locations: Danish