In the Levi’s store on Market Street in San Francisco, the denim maker’s newly extended collection is on full display. Black denim overalls are paired with a light-blue long-sleeve denim blouse, complemented by a denim cap. The assortment of tops, which Levi’s has been producing at a faster rate than it has in the past, was equal to the store’s inventory of jeans. Ms. Gass, 55, wants to make Levi’s not only a brand you think of when you want jeans, but also a place you go to first when shopping for shirts, jumpsuits and puffer jackets. Her goal is to get customers back more often — since people usually buy tops more frequently than bottoms — and to bring them to Levi’s stores, its website and its mobile app.

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Persons: jean, ” Michelle Gass, Levi Strauss, Levi’s, Gass’s, Gass Organizations: Levi Strauss & Company Locations: San Francisco