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☆ Instagram's new app, Threads, launched early. Creators explain how it stacks up against Twitter, their favorite features, and what's missing.
  + stars: | 2023-07-05 | by ( Sydney Bradley | Amanda Perelli | ) www.businessinsider.com   time to read: +5 min
Instagram's new app, Threads, launched Wednesday, a day earlier than expected. Many creators and celebrities gained early access to the new text-based app this week. Insider spoke with five sources who were granted early access to Threads, including one who spoke on the condition of anonymity. The new Instagram Threads app was briefly accessible from desktop on Wednesday. Screengrab/Threads; Insider/Sydney BradleyAt Meta this week, staffers were busy recruiting influencers and celebrities to join the app via early access.
Persons: —, Lauren Godwin, Godwin, Avori Henderson, Lonnie Marts, Elon Musk, Roberto Nickson, Nickson, Sydney Bradley, Meta, Connor Franta, Gary Vaynerchuk —, Gary Vee —, Henderson, Adam Mosseri, Mosseri, Bluesky, We're, it's Organizations: Twitter, Meta, Sydney, ActivityPub Locations: influencers
☆ Read the leaked 'early access' guide Meta sent select influencers to test Threads, its new Twitter rival app
  + stars: | 2023-07-04 | by ( Amanda Perelli | Sydney Bradley | ) www.businessinsider.com   time to read: +2 min
Instagram's new text-based app, Threads, is now available for pre-order in the US App Store. The company invited some influencers to test out the app ahead of its official July 6 launch. Read the exact 4-page onboarding guide Meta sent select creators, which was shared with Insider. Meta employees are hard at work onboarding creators and other public figures to its new text-based app, Threads, ahead of its official release later this week. Three influencer industry professionals told Insider that they received an early-access email from Meta this week inviting them to test Threads.
Persons: Meta, Instagram, Connor Franta, Gary Vaynerchuk —, Gary Vee —, Oprah Organizations: Meta, Twitter
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