In an interview with CNBC last week, WK Kellogg CEO Pilnick said the company was advertising cereal for dinner to consumers looking for more affordable options.
CNBC host Carl Quintanilla asked Pilnick if encouraging weary customers to eat cereal for dinner could “land the wrong way.”Pilnick thought the opposite.
Cereal prices alone increased 28% since January of 2020, according to the Bureau of Labor Statistics.
Food brands under fireDespite the CEO’s assurances, Kellogg’s advertisement and Pilnick’s comments have led to a backlash on social media.
They note that boxes of popular cereals now cost more than $7 and cereal is not an adequate substitution for a full dinner.
Persons:
New York CNN —, Gary Pilnick’s, WK Kellogg, Pilnick, Bran, ” Pilnick, hasn’t, Carl Quintanilla, Kellogg, TikTok, CorporateGreed ”, McDonald’s
Organizations:
New, New York CNN, CNBC, Wall Street, US Agriculture Department Food, Bureau of Labor Statistics
Locations:
New York, Darien , Connecticut