Ron DeSantis and Disney , Nike CEO John Donahoe said it's important for corporations to choose their battles, but fight for the values integral to their brands. In response, Donahoe said companies don't need to weigh in on every political kerfuffle but should be a loud voice when their brand's values are under attack. "I think Bob's doing a great job at this," Donahoe said of Disney CEO Bob Iger. "If it's core to who you are and your values, then no, you stand up for your values," he said. "In addition, our core consumer for the Nike brand, the Jordan Brand, the converse brand, are urban Black and brown communities — that's where sneaker culture started," Donahoe explained.

---